Artificial intelligence may be transforming public relations and digital marketing, but new international research suggests most journalists still strongly prefer human-written press releases and personalised media outreach over AI-generated content. The findings are significant for businesses investing in press release distribution and media outreach strategies, particularly as competition for journalist attention becomes increasingly intense in

Artificial intelligence is no longer an experimental add-on for communications teams. In 2026, AI has become embedded across the entire PR workflow, from media monitoring and analytics to press release distribution and journalist targeting. But while automation is accelerating many parts of the industry, the real shift is happening elsewhere. Brands are discovering that trust,

The public relations industry has entered what many insiders are calling its first post-hype phase of artificial intelligence. After years of experimentation, automation, and inflated promises, 2026 is emerging as the year when AI stops being a novelty and starts becoming infrastructure. For companies using public relations software, the shift is already visible. Tools that

The fundamental mechanics of online visibility are shifting — fast. Traditional search engine optimization (SEO) tactics that once centered on rankings and organic traffic are being reshaped by the rise of AI-enhanced search results, zero-click behavior, and new patterns of information discovery. For decades, brands invested in content and technical SEO with the expectation that

The Chartered Institute of Public Relations (CIPR) has published a new skills guide urging organisations to rethink how they communicate during crises, arguing that employees and internal stakeholders must be prioritised well ahead of media and external audiences. The Internal Crisis Communication guide, released this week, seeks to address a long-standing imbalance in crisis communications

AI is rewriting search. Generative Engine Optimisation (GEO) is the new battleground for visibility — and it’s PR, not SEO, that now determines what the machines say about your brand. It used to be billboards and column inches, then it became meta tags and backlinks. Today, the most important real estate for brand discovery is

The public relations industry spent much of 2025 in a state of controlled turbulence. Mergers reshaped the agency landscape, new leadership teams emerged across global networks, and artificial intelligence went from a “future concern” to an unavoidable operational reality. For many PR professionals, it felt like the ground was shifting beneath their feet. Yet as

Public relations is entering its most transformative era since the invention of the press release more than a century ago. What was once a field defined by newsroom lunches, fax machines and Rolodexes is today shaped by global connectivity, algorithmic amplification, and audiences that no longer wait passively for information to arrive — they participate,

Artificial intelligence is transforming workplaces at astonishing speed — energising some internal communication teams while leaving others stalled, hesitant, and under-resourced. A new study into AI adoption in internal comms shows a stark divide emerging across organisations: not only in capability, but in confidence, investment levels, and readiness for a rapidly changing communications landscape. Conducted

Marketing Spend Rebounds in the UK Marketing budgets in the UK are on the upswing, with companies increasing spend for a second consecutive quarter despite a difficult economic climate. According to the latest IPA Bellwether Report (Q3 2025), 22.3% of surveyed firms raised their marketing expenditure between July and September, versus 18.7% that cut back.

Why Presswire.com Leads on Global Reach, Syndication Power, Pricing Fairness, and Instant Access Distributing a press release in 2025 is no longer about simply appearing online — it’s about reaching real journalists, hitting top-tier syndication networks, and doing so at a fair price. In a field still dominated by expensive legacy providers and fragmented digital

In public relations, few tools are more essential than the media database. It’s the engine that drives press outreach—helping PR professionals find the right journalists, create targeted lists, and deliver compelling press release distribution campaigns that get results. But not all media databases are created equal. Despite their promise, many platforms fall short—leaving PR teams

Presswire is committed to maintaining a high standard of newsworthy and professionally presented press releases. These guidelines will help you submit a press release that aligns with our editorial standards, ensuring timely approval and distribution. General Requirements Content Standards Accuracy and Professionalism Prohibited Content Presswire will not accept: Hyperlink Usage Formatting Rules Contact Information Structural

The landscape of the newswire and media intelligence industry has been dynamically shaped by a series of strategic mergers and acquisitions over the past several decades… These transactions have not only redefined competitive boundaries but also enhanced the technological capabilities and service offerings of the companies involved. From the early days of traditional news distribution

The public relations industry is undergoing a major transformation in 2024, driven by technological advancements, evolving consumer expectations, and an increased demand for authenticity. Press releases, a staple in PR strategies, are evolving alongside these trends. For companies that rely on effective press release distribution, it’s crucial to stay up-to-date with these changes. In this

Distributing press releases remains a critical aspect of public relations, even in the world of digital marketing. They are an excellent way to tell your company’s story, generate brand awareness, and increase visibility.  However, the effectiveness of a press release depends on how well it is distributed and whether it is reaching the right audience.