Presswire news and guides

Almost every well-known name in press release distribution is now owned by somebody else. Four decades of buying and selling have left the industry in the hands of a small number of private equity firms, one insurance conglomerate and a share registrar — and the company whose logo is on the wire you use is […]

Only one major US wire publishes a price. What press release distribution really costs in 2026: verified rates, add-on fees, and a worked example.

AI can draft a press release in seconds. It cannot decide whether you have a story. Ten ways PR teams use AI in 2026, and where judgment decides.

Free press release sites can give you a dated public record of an announcement. They cannot put it in front of a journalist. Here is an honest account of the difference, and what paid distribution costs.

PA Mediapoint puts a press release inside the editorial systems newsrooms use every day. Here is how it works, what suits it, and what it costs through Presswire.

Regulatory disclosure and media distribution are two different jobs. This guide explains how listed companies run the second one well: timing, what journalists need from a results release, and what it costs.

There are three kinds of press release distribution service, and they do different jobs. Here is how to tell them apart, how to choose by objective, and what to ask before you pay.

A newsroom editor’s guide to writing a press release that survives the first ten seconds on a journalist’s screen: what editors read first, what gets a release binned, and a worked example you can copy.

PR Newswire publishes no rate card. Independent sources report $195 membership plus $805 for a 400-word national release — and where they disagree.

What UK press release distribution actually costs in 2026, from £45 to £900+. Real published prices from Presswire, PR Fire, Pressat and the US wires.

After a decade of hype and hesitation, the shift reshaping public relations in 2026 is not that artificial intelligence can write. It is that artificial intelligence now reads – and that authority, not volume, has become the only currency worth spending. For years the industry told itself a comforting story about AI. It was a

Artificial intelligence may be transforming public relations and digital marketing, but new international research suggests most journalists still strongly prefer human-written press releases and personalised media outreach over AI-generated content. The findings are significant for businesses investing in press release distribution and media outreach strategies, particularly as competition for journalist attention becomes increasingly intense in

Artificial intelligence is no longer an experimental add-on for communications teams. In 2026, AI has become embedded across the entire PR workflow, from media monitoring and analytics to press release distribution and journalist targeting. But while automation is accelerating many parts of the industry, the real shift is happening elsewhere. Brands are discovering that trust,

The public relations industry has entered what many insiders are calling its first post-hype phase of artificial intelligence. After years of experimentation, automation, and inflated promises, 2026 is emerging as the year when AI stops being a novelty and starts becoming infrastructure. For companies using public relations software, the shift is already visible. Tools that

The fundamental mechanics of online visibility are shifting — fast. Traditional search engine optimization (SEO) tactics that once centered on rankings and organic traffic are being reshaped by the rise of AI-enhanced search results, zero-click behavior, and new patterns of information discovery. For decades, brands invested in content and technical SEO with the expectation that

The Chartered Institute of Public Relations (CIPR) has published a new skills guide urging organisations to rethink how they communicate during crises, arguing that employees and internal stakeholders must be prioritised well ahead of media and external audiences. The Internal Crisis Communication guide, released this week, seeks to address a long-standing imbalance in crisis communications

AI is rewriting search. Generative Engine Optimisation (GEO) is the new battleground for visibility — and it’s PR, not SEO, that now determines what the machines say about your brand. It used to be billboards and column inches, then it became meta tags and backlinks. Today, the most important real estate for brand discovery is

The public relations industry spent much of 2025 in a state of controlled turbulence. Mergers reshaped the agency landscape, new leadership teams emerged across global networks, and artificial intelligence went from a “future concern” to an unavoidable operational reality. For many PR professionals, it felt like the ground was shifting beneath their feet. Yet as

Public relations is entering its most transformative era since the invention of the press release more than a century ago. What was once a field defined by newsroom lunches, fax machines and Rolodexes is today shaped by global connectivity, algorithmic amplification, and audiences that no longer wait passively for information to arrive — they participate,

Artificial intelligence is transforming workplaces at astonishing speed — energising some internal communication teams while leaving others stalled, hesitant, and under-resourced. A new study into AI adoption in internal comms shows a stark divide emerging across organisations: not only in capability, but in confidence, investment levels, and readiness for a rapidly changing communications landscape. Conducted

Marketing Spend Rebounds in the UK Marketing budgets in the UK are on the upswing, with companies increasing spend for a second consecutive quarter despite a difficult economic climate. According to the latest IPA Bellwether Report (Q3 2025), 22.3% of surveyed firms raised their marketing expenditure between July and September, versus 18.7% that cut back.

Why Presswire.com Leads on Global Reach, Syndication Power, Pricing Fairness, and Instant Access Distributing a press release in 2025 is no longer about simply appearing online — it’s about reaching real journalists, hitting top-tier syndication networks, and doing so at a fair price. In a field still dominated by expensive legacy providers and fragmented digital

In public relations, few tools are more essential than the media database. It’s the engine that drives press outreach—helping PR professionals find the right journalists, create targeted lists, and deliver compelling press release distribution campaigns that get results. But not all media databases are created equal. Despite their promise, many platforms fall short—leaving PR teams

Every press release Presswire distributes is read by an editor before it is sent. This page is what that editor is checking for. It is not a style preference: a release that meets these guidelines reaches journalists who are willing to open the next one, and a release that does not damages the sender and