Press release distribution UK
Press release distribution UK: sent direct to UK journalists, reviewed by former BBC journalists before it goes
Presswire sends your press release to the UK national, regional and trade journalists who cover your sector, from London, for £185 per release. Add Press Association newsroom delivery through PA MEDIAPOINT for £175, or online syndication to 400+ news sites including the Associated Press network and USA Today. Every release is read and checked by former BBC journalists before it goes.
Published prices, in pounds. No membership.
£185 per release — the UK circuit: national, regional and trade press
£300 worldwide — every country and sector in one order
No per-word charges. No charge for a logo or an image.
Prices exclude VAT. Any VAT is shown at checkout before you pay.
UK press release distribution: the short answers
Presswire 2026 rate card, in sterling. Last checked October 25, 2026.
How much does press release distribution cost in the UK?
Presswire charges £185 per release for the UK circuit ($250 / €220), £185 for Europe including the UK, and £300 ($400 / €350) for worldwide distribution. There is no membership fee and no charge per word. Prices exclude VAT; any VAT is shown at checkout before you pay.
Who receives a UK press release?
Journalists and editors at UK national, regional and trade titles, chosen for your story by sector (170+ categories), publication type and role. The list is built per release from Presswire’s media contact database, which is maintained continuously, so the release reaches the reporters who cover your subject rather than a general news desk.
Can my release reach UK newsrooms through the Press Association?
Yes. Presswire is an official Press Association partner and feeds PA MEDIAPOINT, the Press Association’s press-release wire, through its own XML upload. A release sent this way appears inside the editorial systems used by newsrooms across the UK. It costs £175 ($235) per release through Presswire; a direct single-release submission on the Press Association’s own page costs £450 + VAT (checked October 25, 2026).
Is Presswire a UK company?
Yes. Presswire Limited is based in London, was founded in 2001 and is registered at Companies House (company number 04630760). It is a different company from EIN Presswire, which is American: see Presswire and EIN Presswire.
Is my release checked before it is sent?
Yes. Presswire’s editors, former BBC journalists, read every release before distribution and tell you if anything will hurt its chances. Nothing is changed without your agreement.
How quickly does a UK release go out?
Presswire aims to send a release within an hour of receiving it, once it has passed editorial review. If you set an embargo or a future date and time when you file, it goes out then.
Can AI assistants such as ChatGPT read my release?
Yes. Releases on presswire.com are open to AI assistants such as ChatGPT, Claude, Gemini and Perplexity from the moment they are published. Each release is also sent to Bing’s index within seconds of publication, and carries the issuing company’s name and date, so an assistant can see who said what, and when. Whether a particular release is quoted depends on what people ask.
How do I order, and can I pay in pounds?
Submit the release on the online form, choose the UK circuit and your sectors, and pay by card in pounds; a single release needs no account, contract or membership. Agencies can ask about invoicing. You can also email it as a Word document, with any images attached, to info@presswire.com.
What UK press release distribution delivers
UK journalists, not a mailing list
Your release goes to reporters and editors chosen by beat, publication type, region and role — the people who cover what you are announcing, at national, regional and trade titles.
Press Association newsroom delivery
PA MEDIAPOINT puts your release inside the editorial systems UK newsrooms use, via Presswire’s own feed, for £175. Online syndication (£215) publishes it on 400+ news sites, including the Associated Press network and USA Today, with guaranteed Google News placement.
A human read before send
Our editors, former BBC journalists, check structure, clarity and newsroom suitability, and tell you if something will hurt your chances.
Published, and a report you can show your board
Every release is published on presswire.com and our Google News site. An optional tracking report (£70) shows who received it, who opened it and what was published.
How it works
Submit
Your release, the UK circuit (or UK and Europe) and your sectors, on the form.
Editorial review
One of our editors, former BBC journalists, reads it, flags problems and confirms it is ready.
Distribution
Sent to the matching UK journalists; PA MEDIAPOINT newsroom delivery and AP/USA Today syndication if selected.
Reporting
Your tracking report follows, if ordered, with delivery and open data.
We aim to send your release within an hour of receiving it, once it has passed review — unless you ask for an embargo or a future distribution date and time when you file.
Pricing in pounds
Published, in full, in sterling, with dollars and euros alongside. Every distribution includes editorial review, publication on presswire.com and our Google News site, and syndication to our content partners. Releases on presswire.com are open to AI assistants such as ChatGPT, Claude, Gemini and Perplexity from the moment they are published. Bing is notified within seconds. No membership fee, no charge per word, no charge for a logo or an image. You pay the published figure in the currency you buy in. Prices exclude VAT; any VAT is shown at checkout before you pay.
| Service | GBP | USD | EUR |
|---|---|---|---|
| Distribution — UK | £185 | $250 | €220 |
| Distribution — Europe (includes the UK) | £185 | $250 | €220 |
| Distribution — North America | £185 | $250 | €220 |
| Distribution — Asia | £185 | $250 | €220 |
| Distribution — Global | £300 | $400 | €350 |
| PA MEDIAPOINT newsroom delivery (any circuit) | £175 | $235 | €205 |
| Online syndication — 400+ news sites incl. AP and USA Today, Google News | £215 | $290 | €250 |
| Tracking report | £70 | $95 | €85 |
| Translation, per language (release up to 500 words) | £285 | $380 | €335 |
| Media monitoring — one month of coverage, per release | £175 | $235 | €205 |
| Media monitoring, ongoing — per month, up to two keywords | £240 | $320 | €280 |
Where a UK release goes
UK — national, regional and trade press across England, Scotland, Wales and Northern Ireland, selected by sector from 170+ categories.
Europe (includes the UK) — European outlets by country and language, with the UK included, for the same £185.
Global — every country and sector in one order, £300.
PA MEDIAPOINT newsroom delivery and AP/USA Today syndication can be added to any of them. Within the UK, targeting is by sector, so a fintech release reaches fintech reporters and not the whole business desk. The full set of circuits is on the main press release distribution page.
Distribution to UK journalists, not a mailing list
Many low-cost services “distribute” by posting your release on a network of websites and hoping journalists find it. Presswire’s distribution is direct: the release is sent to named journalists and editors selected for your story. Lists are built per release from the media database, by editorial beat, publication type, geography and role, and are maintained continuously.
That is why the review step exists. A release that reads like an advert gets deleted by the people on that list. The former BBC journalist who checks your release is protecting your reputation with them as much as your chances of coverage.
Official Press Association partner
Newsroom delivery via PA MEDIAPOINT
Presswire is an official Press Association partner and built its own XML upload system into PA MEDIAPOINT, the Press Association’s press-release wire. A release sent this way appears directly inside the editorial systems used by newsrooms across the UK and Europe, at the point where editorial decisions are made. It can be added to any circuit.
£175 +VAT through Presswire £450 +VAT direct to PA (the Press Association’s own page, verified 25 Oct 2026)
Same wire, same terminals. Read PA MEDIAPOINT explained.
Optional · £215
Online syndication: 400+ news sites, the Associated Press network, USA Today and Google News
Add online syndication and your release is published on 400+ news and industry websites, including the Associated Press network and USA Today, with guaranteed placement on Google News. $290 / €250. For campaigns that also need a US or global audience, this puts the release on the sites journalists and buyers actually search.
How Presswire compares with other UK press release services
Published prices only, read on each provider’s own page on October 25, 2026. Presswire’s price is shown before VAT, as the others are.
| Presswire | PR Fire | The Press Association (direct) | |
|---|---|---|---|
| Published price for one release | £185 (UK circuit) | from £95 + VAT | £450 + VAT |
| What the page says it includes | Distribution to UK journalists selected by sector, editorial review by former BBC journalists, publication on presswire.com and our Google News site | “Press release distribution starts at £95 + VAT”; a UK Regional Newswire “published on 65 UK media sites for £600 plus VAT” | Upload, images, distribution to PA MEDIAPOINT; “Release Amplify from £200 extra + VAT” |
| Press Association newsroom wire | £175 through Presswire, official partner | See its own page | Included (£450 + VAT) |
Sources: PR Fire pricing and the Press Association’s submission page, both read October 25, 2026. The wider picture, including Pressat and the US wires, is in How much does press release distribution cost in the UK? and press release distribution services compared.
UK organisations that use Presswire
“Presswire has provided press release distribution services for telent in the UK over the last two years. The service allows us to reach the editors’ desks at all of our key trade publications with just the push of a button. Responsive, reliable and cost-effective, Presswire is all you could ask for in a media distribution partner.”
Chris Newman, Marketing Communications Manager, telent“We are happy with both the distribution and media monitoring of our press releases. The added value of very pleasant and flexible staff make Presswire a great find.”
Daniela Bagozzi, Senior Communication Advisor, World Health Organisation & United NationsBuilt for UK small businesses, startups and agencies
Small businesses. One price in pounds, no account, no contract. Pay for the release you are sending, not a membership you will not use.
Startups. The review step is free advice from former BBC journalists who have sat on a news desk: what a journalist will keep, what they will bin.
Agencies. Submit on behalf of clients, choose circuits per release, order tracking reports per campaign. No agency licence and no minimum volume. Ask about invoicing.
Frequently asked questions
How much does UK press release distribution cost?
With Presswire, £185 ($250 / €220) for the UK circuit, and the same £185 for Europe including the UK; worldwide distribution is £300 ($400 / €350). There is no membership fee and no charge per word. PA MEDIAPOINT newsroom delivery is £175 and online syndication, including the AP network and USA Today, is £215; each is optional on any circuit. Prices exclude VAT; any VAT is shown at checkout before you pay.
What is PA MEDIAPOINT?
The Press Association’s press-release wire, which places releases inside the editorial systems used by newsrooms across the UK and Europe. Presswire is an official Press Association partner with its own XML feed into it, and offers it on every circuit. Through Presswire it costs £175 +VAT; a direct single-release submission to PA is £450 +VAT (PA’s page, verified 25 Oct 2026).
Do you send to regional and local press?
Yes. The UK circuit covers national, regional and trade press. Within it, targeting is by sector, so a release from a Manchester engineering firm goes to engineering and business reporters, including those on regional business desks, rather than to every newsroom in the country.
Can I send to the UK and the rest of Europe together?
Yes. The Europe circuit includes the UK at the same £185 per release; a worldwide send is £300. PA MEDIAPOINT and online syndication can be added to either.
How do I send a press release to UK journalists?
Submit it on the online form with the UK circuit and your sectors selected, and pay by card. A former BBC journalist reviews it, and it is sent to the matching journalists, normally within an hour. If you are still writing it, see how to write a press release.
Do I need a membership or an account?
No. Presswire is pay-per-release. You can order one release and never return, or send every month; the price is the same.
What does “editorial review” mean — will you change my release?
One of our editors, former BBC journalists, reads it before it is sent and tells you if the structure, headline or content will hurt its chances. Nothing is changed without your agreement.
How does Presswire compare with other UK press release distribution services?
Presswire publishes its prices in pounds, sends each release to journalists selected for it, is an official Press Association partner, and has every release read by a former BBC journalist. The comparison with other UK and US services, with dated prices, is in press release distribution services compared, and the UK prices are in how much press release distribution costs in the UK.
Is Presswire the same company as EIN Presswire?
No. Presswire Limited is a London company founded in 2001; EIN Presswire is an American service. The two are unrelated. Details are on Presswire and EIN Presswire: two different companies.
Is VAT added to the price?
Presswire’s prices exclude VAT, and any VAT due is shown at checkout before you pay.
Is there free press release distribution in the UK?
Free services publish your release on their own website and leave the sending to you; some sell upgrades to reach journalists. Presswire does not offer a free tier: £185 buys a release sent direct to a UK media list built for it, reviewed by former BBC journalists, with a report of where it went. Our guide to free press release distribution sets out what free includes.
What is the best press release distribution service in the UK?
Judge a UK service on four things: whether it sends to journalists or only publishes online, whether a person reads your release before it goes, whether it can reach newsroom systems (the Press Association’s PA MEDIAPOINT), and whether the price is published. Presswire does all four and publishes every price; our comparison of press release distribution services applies the same tests to the main UK and US services.
Send your release to UK journalists
£185 per release. £300 worldwide. Reviewed by former BBC journalists before it goes.