Online Press Release Syndication: AP, USA Today and 400+ News Sites
Presswire’s online syndication publishes your press release, in full, on the Associated Press and USA Today websites and across around 400 further news and information sites, with guaranteed placement in Google News. Every placement is a permanent, indexed page carrying your announcement.
It costs $290 / £215 / €250 per release. Add it to any Presswire distribution circuit, or order it on its own. Releases are reviewed by our editors, former BBC journalists, and go out within an hour of receipt unless you set an embargo or a future time.
What online syndication does, and how it differs from distribution
Press release distribution puts your release in front of journalists so they can write about it. Online syndication publishes the release itself, as a standalone article, on established news sites, so anyone searching for your company, product or announcement finds it for years. Most clients use both: distribution for coverage, syndication for the permanent public record.
Guaranteed placement on the Associated Press website and on USA Today, the two anchors of the network.
Publication across approximately 400 further news, business and information sites worldwide, covering national, regional and sector titles.
Guaranteed placement in Google News through our syndication partners, in addition to publication on presswire.com and our own Google News title, which is included with every Presswire distribution.
File your release on the submission form and tick Online Syndication, or ask us to add it to a distribution order. One of our editors reads the release before anything goes out.
The release is then published as a complete article on each partner site, with your headline, dateline, body, images and links intact. We aim to have it live within an hour of receiving it, unless you have asked for an embargo or a specific date and time.
You receive a placement report listing every site where the release appeared, with a link to each page.
Online syndication: $290 / £215 / €250 per release. No membership fee, no charge per word, no charge for a logo or an image.
Combined with distribution to journalists in one region (North America, Europe including the UK, the UK or Asia at $250 / £185 / €220) the total is $540 / £400 / €470. With worldwide distribution ($400 / £300 / €350) it is $690 / £515 / €600.
Prices exclude VAT. UK VAT is added for UK-based businesses only. Full details on the pricing page.
Each placement is a full HTML page on an established domain, formatted for search engine indexing. Syndicated releases surface for searches on your company name, executives, products and the announcement itself, long after the news cycle has moved on.
Links in the release point back to your own site or to the original source, so the record leads readers to you.
Syndication supports visibility and reference. It does not replace targeted outreach to journalists, which is what distribution is for.
Syndication is global by default. Where required, placement can be aligned with regional, national or continent-wide visibility.
For multi-market announcements, add translation at $380 / £285 / €335 per language for a release of up to 500 words; the translated version is syndicated to the matching markets.
Every syndication order comes with a placement report: the list of sites where the release was published, confirmation of publication and a reference link for each page, ready for your own reporting.
A sample report is available to download below so you can see the structure and level of detail before you order.
Listed companies that need a permanent public record of results, appointments and transactions alongside their regulatory feed. Product companies whose customers search before they buy. NGOs, public bodies and universities whose statements need to remain findable. Agencies that want verifiable placements to show clients.
It can be ordered on its own or alongside press release distribution, PA Mediapoint newsroom delivery and media monitoring as part of a wider programme.
Guaranteed publication on AP and USA Today, around 400 further sites and Google News, at a published price in three currencies, with a human editor reading every release before it goes.
Presswire has distributed press releases for organisations from the World Health Organization and the United Nations to AstraZeneca, Honda and the Government of Tanzania,.
Designed for discoverability, reference and long-term public availability
A syndicated release keeps working after the launch day. Investors, customers, partners and journalists researching your organisation find the announcement on sites they already trust, dated and complete.
Because the placements sit on established domains, they are indexed quickly and remain in search results for years, alongside your own site and your Presswire release page.
Download a sample online syndication placement report
This is the report you receive with every syndication order: the sites where the release was published, confirmation of publication and a reference link for each placement.
Frequently asked questions
Is online syndication the same as press release distribution?
No. Distribution sends your release to journalists who cover your sector so they can report on it. Syndication publishes the release itself on news and information websites so the public can find it. Presswire offers both, separately or together.
Which sites carry the release?
Guaranteed placement on the Associated Press and USA Today websites, plus around 400 further news, business and information sites worldwide, and guaranteed placement in Google News. The placement report lists every site with a link.
How much does online syndication cost?
$290 / £215 / €250 per release, with no membership fee and no charge per word or for images. Combined with distribution to journalists in one region it is $540 / £400 / €470; with worldwide distribution, $690 / £515 / €600. Prices exclude VAT, which is added for UK-based businesses only.
How quickly is the release published?
We aim to have it live within an hour of receiving it, once an editor has reviewed it, unless you request an embargo or a future date and time when you file.
Do the placements help my own website’s search ranking?
The placements make your announcement findable on trusted domains and carry links back to your site. Treat that as visibility and a permanent record rather than a ranking tactic; the value is that people searching for you find an accurate, dated account of the news.
Can I syndicate a release in another language?
Yes. Translation is $380 / £285 / €335 per language for a release of up to 500 words, and the translated release is syndicated to the matching markets.
Order online syndication, or talk it through first
File your release now and select Online Syndication on the form. If you would like it distributed to journalists as well, choose a circuit at the same time.
If you have questions about placements, timing or how syndication fits into a wider programme, the Presswire team can help by email, phone or webchat during business hours.