We’ve seen some playful posts around the web in the last few months alleging the press release, as we know it, is dead … of course, it’s not!

Using A Press Release Distribution Service Or Online Visibility Package (OVP) That Duplicates Or Syndicates Your Press Releases Across A Plethora Of Websites (Including News Sites) Is A Very Bad Idea. Here’s Why…

Until Last Month, A Company Or Individual Could Upload A ‘Press Release’ To A Free Press Release Website With A Decent Google Page Rank And Catch Some Of Its Link Juice, Boosting Their Keyword Positions In Search Engine Results Pages…