Presswire news and guides

The public relations industry has entered what many insiders are calling its first post-hype phase of artificial intelligence. After years of experimentation, automation, and inflated promises, 2026 is emerging as the year when AI stops being a novelty and starts becoming infrastructure. For companies using public relations software, the shift is already visible. Tools that […]

The fundamental mechanics of online visibility are shifting — fast. Traditional search engine optimization (SEO) tactics that once centered on rankings and organic traffic are being reshaped by the rise of AI-enhanced search results, zero-click behavior, and new patterns of information discovery. For decades, brands invested in content and technical SEO with the expectation that

The Chartered Institute of Public Relations (CIPR) has published a new skills guide urging organisations to rethink how they communicate during crises, arguing that employees and internal stakeholders must be prioritised well ahead of media and external audiences. The Internal Crisis Communication guide, released this week, seeks to address a long-standing imbalance in crisis communications

AI is rewriting search. Generative Engine Optimisation (GEO) is the new battleground for visibility — and it’s PR, not SEO, that now determines what the machines say about your brand. It used to be billboards and column inches, then it became meta tags and backlinks. Today, the most important real estate for brand discovery is

The public relations industry spent much of 2025 in a state of controlled turbulence. Mergers reshaped the agency landscape, new leadership teams emerged across global networks, and artificial intelligence went from a “future concern” to an unavoidable operational reality. For many PR professionals, it felt like the ground was shifting beneath their feet. Yet as

Public relations is entering its most transformative era since the invention of the press release more than a century ago. What was once a field defined by newsroom lunches, fax machines and Rolodexes is today shaped by global connectivity, algorithmic amplification, and audiences that no longer wait passively for information to arrive — they participate,

Artificial intelligence is transforming workplaces at astonishing speed — energising some internal communication teams while leaving others stalled, hesitant, and under-resourced. A new study into AI adoption in internal comms shows a stark divide emerging across organisations: not only in capability, but in confidence, investment levels, and readiness for a rapidly changing communications landscape. Conducted

Marketing Spend Rebounds in the UK Marketing budgets in the UK are on the upswing, with companies increasing spend for a second consecutive quarter despite a difficult economic climate. According to the latest IPA Bellwether Report (Q3 2025), 22.3% of surveyed firms raised their marketing expenditure between July and September, versus 18.7% that cut back.

In public relations, few tools are more essential than the media database. It’s the engine that drives press outreach—helping PR professionals find the right journalists, create targeted lists, and deliver compelling press release distribution campaigns that get results. But not all media databases are created equal. Despite their promise, many platforms fall short—leaving PR teams

Every press release Presswire distributes is read by an editor before it is sent. This page is what that editor is checking for. It is not a style preference: a release that meets these guidelines reaches journalists who are willing to open the next one, and a release that does not damages the sender and