Sports Authority and MapMyFitness Launch Integrated Partnership to Reward Customers

This ongoing partnership begins with the launch of an interactive challenge for Under Armour Connected Fitness users (a community 150 million strong) who can also earn loyalty points and rewards for The League.

“We are excited to announce this first-of-its-kind partnership with Under Armour that directly links workout activity to The League by Sports Authority loyalty rewards,” said Ron Stoupa, Executive Vice President and Chief Marketing Officer for Sports Authority. “It is a win-win for users to be able to earn The League points and rewards simply by being active. At Sports Authority, we believe in the good of sport and are proud to reward customers who track their activity through MapMyFitness.”

The first challenge, “Back on Track”, kicks off today on the MapMyFitness app, available on the App Store and Google Play. When members log three workouts or 10 miles a week, they have a chance to win a $500 Sports Authority gift card.

“This loyalty program showcases the capabilities of the MapMyFitness platform, providing our growing community with the opportunity to earn rewards through an active lifestyle,” Warren Kay, VP of Advertising at Under Armour said. “Sports Authority is a trusted retail partner of Under Armour and our brands share a mission to empower athletes worldwide – through both footwear and apparel and the digital tools to manage their health and fitness.

To find more information or to sign up for the first challenge, check out mapmyfitness.com/challenges/sportsauthority/#/challenge.

About Sports Authority

Headquartered in Englewood, CO, Sports Authority is one of the largest full-line sporting goods retailers, with 467 locations across 41 states and Puerto Rico. Sports Authority offers a broad range of sporting goods from leading brands and is the active family’s destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back after they earn 100 points or more during a quarterly period. For a list of store locations and information, or to shop online, visit sportsauthority.com. Follow Sports Authority on Facebook facebook.com/SportsAuthority and Twittertwitter.com/SportsAuthority.

About Under Armour

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. Under Armour Connected Fitness powers the world’s largest digital health and fitness community through a suite of open platform applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.

Contacts

ICR
Kristen Fletcher, 203-682-8257
sapr@icrinc.com