Industry-Leading Newswire Distribution
We send and track press releases we email to journalists on our live global database: at newspapers and magazines, television and radio stations, websites and wire systems. Your business releases will land on business desks and your consumer releases will reach consumer journalists, in all target areas, maximising your exposure and boosting coverage.
Presswire also self-publishes releases across its own network of websites, as well as to major social media, so they are picked up by search engines, Google News, aggregators and RSS subscribers, bringing you high-value, long tail SEO benefits.
Our industry-leading Press Release Distribution service works by sending your press releases directly to the journalists most likely to write about them.
We do this by tailor-making bespoke lists for each individual release from our live Media Contacts Database of more than half a million editorial opportunities, across Regional and National Newspapers, Magazines (Trade and Consumer), TV, Radio and Online.
Press releases can be sent through our website by registered Presswire users, or directly if you email them to us. They can be sent as pure text or HTML, complete with images and embedded video at no extra cost.
Prior to send-out, a human editor checks every press release for typos, spelling mistakes, broken links, corrupt formatting and missing images to ensure recipients and search engines always receive a faultless message. We then test send each release to ensure it always reaches the recipients’ Inbox folders, avoiding overzealous spam/junk filters.
Tracking Reports
As press releases are distributed, our unique system tracks each recipient so we can report who opened them, whether they were forwarded, how many times they were read and how long they were read for. This provides you with immensely valuable data to compare pick-up metrics from one release to another, as well as providing you with a roadmap for following-up with your key targets.
Tracking Reports are delivered to you a week after the distribution, in Excel format, and show you:
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All of the primary recipients who received and opened your release. It does not show any of the contacts who received the release but did not open it (bear in mind, many people read their messages in the preview pane of Outlook, etc.)
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Where we identify that a recipient opened your release and looked at it for more than 4 seconds, we include their name, position, publication title and telephone number (where available), for following-up purposes.
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Where there are multiple openings of your release, it could mean that the same reporter is returning to it, or that they opened it and forwarded it to a colleague, who has then also opened it.
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The average metrics provided at the top of the table show you how many opens, how many reads and how long an email was read for – this is invaluable when comparing one release against another, especially if you put multiple releases through Presswire in future, enabling you to tweak the language and presentation of future releases to boost pick-up and effectiveness.
