The recent launches complete the rollout of native chat ads and video interstitials, which the company began earlier this summer in limited release, across its largest mobile platforms.
“We expect native chat ads and video interstitials together to contribute more than $1 million to Q4 revenue,” said Geoff Cook, CEO of MeetMe. “We are presently enjoying strong pricing on the video interstitials. We are also pleased to bring our native mobile ad unit to our most popular feature – Chat.”
“In addition to these new ad units,” Cook continued, ”we have greatly increased the targeting potential available to advertisers over the last quarter by launching an expanded profile and interest tags. In addition to these new advertising products, we remain on schedule to launch dramatic improvements to our in-app purchasing products as well. By year-end, we expect to launch a major revamp of our MeetMe+ subscription service, as well as a new in-app-purchase product in our Chat section.”
About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NASDAQ: MEET). MeetMe makes it easy to discover new people to chat with on mobile devices. With approximately 80 percent of traffic coming from mobile and more than one million total daily active users, MeetMe is fast becoming the social gathering place for the mobile generation. MeetMe is a leader in mobile monetization with a diverse revenue model comprising advertising, native advertising, virtual currency, and subscription. MeetMe apps are available on iPhone, iPad, Android, and Windows Phone in multiple languages, including English, Spanish, Portuguese, French, Italian, German, Chinese (Traditional and Simplified), Russian, Japanese, Dutch, Turkish and Korean. For more information, please visit meetmecorp.com.
Cautionary Note Concerning Forward-Looking Statements
Certain statements in this press release are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including whether native chat ads and video interstitials together to contribute more than $1 million to Q4 revenue, whether we will continue to enjoy strong pricing on video interstitials, whether we will remain on schedule to launch dramatic improvements to our in-app purchasing products, and whether we will launch a major revamp of our MeetMe+ subscription service, as well as a new in-app-purchase product in our Chat section, by year-end. All statements other than statements of historical facts contained herein are forward-looking statements. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “project,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include the risk that unanticipated events affect the functionality of our applications with popular mobile operating systems. Further information on our risk factors is contained in our filings with the Securities and Exchange Commission (“SEC”), including the Form 10-K for the year ended December 31, 2014 and the Current Report on Form 8-K filed on June 3, 2015. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.