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Presswire is committed to maintaining a high standard of newsworthy and professionally presented press releases. These guidelines will help you submit a press release that aligns with our editorial standards, ensuring timely approval and distribution.
General Requirements
- Newsworthiness: Press releases must announce a clear, timely, and relevant topic. Examples include company events, product launches, milestones, or expert opinions on current news.
- Objective Tone: Content must be factual, avoiding advertising hype, exclamation marks, or overly promotional language.
- Original Content: Submissions must not duplicate releases already submitted to other platforms or contain copyrighted material.
- Legally Compliant: Avoid slanderous comments, references to ongoing legal cases, or harmful content directed at individuals or groups.
- Word Count: Submissions should be between 400 and 1,500 words.
Content Standards
Accuracy and Professionalism
- Must be free from spelling and grammatical errors. Proofreading is the submitter’s responsibility.
- Written in third-person perspective, except for quotes.
- All claims, statistics, and references must be verifiable.
Prohibited Content
Presswire will not accept:
- Explicitly sexual material, hate speech, or content promoting violence.
- Online gambling, payday loans, unapproved pharmaceuticals, or unsafe health products.
- Stock recommendations or blackhat SEO tactics.
Hyperlink Usage
- Include relevant links only; limit to 1 per 100 words.
- Hyperlinks should direct to informative or supportive content, not promotional material.
Formatting Rules
- HTML tags are not allowed. Permissible formatting includes bold text, backlinks, and clickable email addresses.
- Avoid excessive capitalization and forced line breaks.
Contact Information
- Include a valid contact name, phone number, and email address in the press release.
Structural Guidelines
To ensure clarity and reader engagement:
- Headline:
- Concisely state the news. Max length: 110 characters.
- Must feature a clear news source.
- Body Structure:
- Summary: Briefly introduce the key information in 1–2 sentences.
- Main Content: Provide detailed context, facts, and supporting information.
- Quotes: Add credibility with direct quotes from relevant spokespersons.
- Closing Comments: Summarize key points or include a call-to-action.
- Editor Comment (Optional): Conclude with relevant editorial insights or next steps.
Supporting Multimedia
- Attach high-quality images (minimum 1200px), videos, or documents in accepted file formats (.jpeg, .png, .pdf, etc.).
Background Information
- Provide a brief company background or fact sheet as an appendix to avoid bulking the main content.
Unacceptable Practices
Submissions may be rejected for:
- Being primarily advertisements without newsworthy content.
- Containing misleading health claims or unverified medical advice.
- Including unauthorized stock ticker symbols or promotional links.
- Distributing spam-like content, including overuse of links or single-word lines.
Tips for Effective Press Release Writing
Clarity and Precision
- Write concise, informative sentences.
- Avoid jargon and industry-specific acronyms without explanation.
Adhere to AP Style
- Follow Associated Press standards for grammar, spelling, and formatting.
- Avoid Oxford commas unless necessary for clarity.
Optimize for Google News
- Ensure each paragraph contains at least 80 words for better indexing.
- Avoid embedding tables of content or single-line paragraphs.
Provide Complete Details
- Include dates, statistics, and clear facts to support your story.
- Use a separate fact sheet for additional technical specifications if needed.
Presswire reserves the right to modify or reject any submission that fails to meet these guidelines. Our aim is to ensure that all distributed content is professional, credible, and valuable to its audience.
For further assistance or inquiries about your submission, contact us.
