Technavio Announces Top Five Vendors in the Global Learning Analytics Market Until 2019

To identify the top vendors, Technavio’s market research analysts have considered the top contributors to the overall revenue of this market. To calculate the market size, the report considers revenue generated from software licenses, maintenance, implementation, and subscriptions. It considers the revenue generated from:

  • Content analytics
  • Adaptive learning analytics
  • Functional support analytics
  • Social media analytics
  • Predictive analytics

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“The global learning analytics market is concentrated in North America and Europe. North America emerged as the fastest-growing market, displaying exponential growth in 2014. Both these regions follow a similar trend with regards to the use of latest advances in technology and infrastructural improvements. However, the market is gaining prominence in APAC and ROW. These regions jointly accounted for around 25.59% of market in 2014 and this trend is likely to continue over the next four years,” said Rakesh Panda, one of Technavio’s lead analysts for education technology research.

Five leading vendors in the global learning analytics market:


Blackboard was founded in 1997 and is headquartered in Washington, DC, US. The company provides enterprise technology and solutions to the educational industry worldwide. Its offices are located in Europe, North America, Asia, and Australia.

The company offers a variety of advanced solutions for government, businesses, and higher education. It serves over 19,000 clients in more than 100 countries worldwide. Its product offerings include Blackboard Mobile Learn, Blackboard ParentLink, Blackboard Schoolwires, Blackboard Analytics, Blackboard Transact, Mosaic by Blackboard, Blackboard Collaborate, Blackboard Connect, Blackboard Learn, Blackboard Sociability, MyEdu, and Moodlerooms.

The company offers solutions through its partnership with SAS Curriculum Pathways, Authentica, Baker & Taylor, NBC Learn, Peachjar, PowerSchool, Qwickly, Blended Schools Network, BusBoss, Discovery Education, Houghton Mifflin Harcourt, Kaltura, and softChalk.


D2L was founded in 1999 and is headquartered in Kitchener, Ontario, Canada. The company offers an online integrated learning platform for learners in the healthcare, government, higher education, K–12, and enterprise sectors.

In June 2015, the company launched Brightspace Pulse, a mobile app that allows students to receive time-sensitive course information to prepare for them. This app also helps in informing students about their schedules, workload, and grades, thereby assisting them in managing their study time, priorities, and workload.

In June 2015, it launched Brightspace Insights, its latest version of its Brightspace Insights analytics suite, which allows instructors with data from across the entire educational ecosystem to identify learners at risk and help them in real-time. In April 2015, the company announced the launch of Brightspace LeaP, its latest learning platform, designed to develop effective learners and improve graduation rates.

McGraw-Hill Education

McGraw-Hill Education was founded in 1888 and is headquartered in New York, US. The company offers educational materials in nearly 60 languages and learning solutions for professionals, students, instructors, and institutions worldwide. They employ more than 5,000 people worldwide.

The company offers a variety of advanced solutions for enterprise, professional, PreK-12, and higher education related to medical, education, business, computing, engineering, and language. Some of the company’s key initiatives are discussed below.

Pearson Education

Pearson Education was established in 1998 and is headquartered at New York, US. The company provides instructional curriculum, assessment, and publishing services to schools and professional learning institutions. Their product and service offerings range for pre-kindergarten to 12th standard, higher education, and professional learning institutions. The company operates as a subsidiary of Pearson.

The global learning analytics market is growing at a fast pace. The lack of experienced teachers and traveling and monetary issues have driven the need for this market. As the learning process is very convenient and economical, people tend to follow it. Pearson has established itself in the sector with offerings such as EQUELLA, Pearson Learning Studio, and Openclass.

In July 2015, Edutor Technologies partnered with Pearson Education to provide digital textbooks. The company has revolutionized teaching. In July 2015, the company sold its Financial Times, a financial newspaper, to Nikkei (a Japanese news company) to focus more on its education segment.

Saba Software

Saba Software was established in 1997 and is headquartered in Redwood Shores, California, US. They provide cloud-based intelligent talent management solutions for leading organizations worldwide.

The company offers a variety of applications, software, and tools for professional development, effective learning, and comprehensive administration. Saba Software, to strengthen its market position, focuses on contracts and new product launches.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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