Tech Smart, Style Savvy: Belkin Launches Fashion-Inspired Cable Collection

MFi certified to ensure iOS compatibility, these Lightning to USB cables are designed to conveniently clip on/off to any bag, purse or keychain, so that users are never without a cable to charge their iPhone, iPod or iPad. The new fashion cables are available in three design options: a leather tassel, a braided USB clip and a metallic keychain are available today just in time for fashion week.

“Cables have become the new ‘must have’ accessory and we want to make it easy, fun and fashionable for people to charge anywhere,” said Melody Saffery, director product management, Belkin. “The merging of fashion and tech results in beautifully crafted accessories that consumers want to use in their everyday lives. We are extremely proud of this collection of fashion charging accessories and are delighted to launch them with retail partners that share this same vision.”

Functional and stylish, the new collection includes a leather tassel, a braided USB clip and a metallic keychain, all of which are designed to elegantly attach to virtually any style of bag, purse or backpack.

Made from natural leather, the MIXIT Lightning to USB Tassel disguises itself as a purse accessory while cleverly hiding the premium metallic charging cable to enhance the elegance of an iPhone and ensure safe and rapid charging. Its fringe design takes a purse from bleak to chic, keeps the cable tidy and prevents it from getting tangled. Available in fog, camel, coral and black, the MIXIT Lightning to USB tassel effortlessly matches any purse or bag.

The MIXIT Lightning to USB Keychain has a sleek, structured aluminum body and can easily be slipped onto a keychain, so that it’s always there when users need to charge. It conveniently rotates at 360 degrees for effortless charging. The aluminum body also protects the Lightning connector from damage when not in use.

Boldly and functionally designed, the MIXIT Lightning to USB Clip is the perfect companion for attaching to a backpack or everyday bag without compromising individual style. The braided multicolor cable comes in fun color combinations including cool blue and mint, feisty pink and peach, fresh purple and mint, or minimal black and white.

MIXIT Lightning to USB Tassel (F8J174)

2.4A charging USB to Lightning connector cable

Braided cables designed to complement tassel color

Cables concealed by tassel cords

Complementing metal hardware

Total length approx. 7″

100% genuine leather

Easily clips onto your bag, purse or luggage

Product length 172mm with 118mm cable

Available in camel, coral, fog and black

MIXIT Lightning to USB Clip (F8J173)

2.4A charging USB to Lightning connector cable

Braided cable with graphic multicolored weave

Soft cover slides down to secure cables and protect cable heads when not in use

Satin silver finish on hardware

Color-matched mounting loop, sliding cover and cable connector heads

Durable cable connector heads with oversized strain reliefs prevent wear

Product length 148.3mm with 78.5mm cable    

Available in black & white, blue & mint, purple & mint, and pink & peach

MIXIT Lightning to USB Keychain (F8J172)

2.4A charging USB to Lightning connector cable

Flexible cable rotates 360 degrees for easy connection

Bends up to 90 degrees

Short rotating cord pivots for best angle

Housed within a sleek metallic keychain design

Product length 114mm with 75.2mm cable

Available in 5 matte metallic colors: fog, silver, gold, pink and blue

Pricing and Availability:

The new collection of fashion charging accessories is available now at belkin.com starting at an MSRP £ 24.99 – £29.99, Target.com and Target retail stores for an MSRP of $34.99. They will be available in September at Harrods.

Watch video of the entire collection on YouTube: https://www.youtube.com/watch?v=9BvpCHLs4W8

About Belkin:

At Belkin, we make people-inspired products that harness the power of technology to connect people and the experiences they love. Our award-winning product lines include QODE keyboards, mobile accessories for laptops, smartphones and tablets, Wi-Fi networking solutions, and broad range of cable and power products. Our product offerings are designed to create a personal, efficient and enjoyable experience for people to use technology, whether they are at home, school, work or on the go. A privately held company founded in 1983, Belkin has more than 1,500 employees in more than 30 countries around the world.

For more information, please visit Belkin on the Web, Follow us on Twitter, Like us on Facebook, or Follow us on Instagram.

© 2015 Belkin International, Inc. and/or its affiliates. All rights reserved.

Belkin and many product names and logos are trademarks of Belkin International, Inc. Third-party trademarks mentioned are the property of their respective owners.

iPad, iPhone, and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. Lightning is a trademark of Apple Inc.

Contacts

Belkin Press Contact:
Orquidea Ramos, 310-751-2894
Assistant PR Manager
orquidear@belkin.com