The cake centrepiece, complete with cake-themed landmarks (including Millenibun Stadium and Sconehenge) showcases the campaign’s clear message this year: let’s get Britain baking. Shoppers were joined by Ruth Clemens, former Great British Bake Off finalist and face of this year’s campaign, and TV star Lisa Faulkner who came along to support the campaign’s charity Great Ormond Street Hospital Children’s Charity. Ruth said: “Baking is such a great way to bring people together and the cake here at Westfield Stratford is definitely getting people talking. From beginners to experienced bakers, the pastime is accessible to all and I’d encourage people to get involved: it is National Baking Week after all.” Hayley Richardson, Senior Fundraising Executive at Great Ormond Street Hospital Children’s Charity, said: “There has already been a great response to the downloadable bake packs for National Baking Week, we’re urging everyone to get baking and hold a bake sale to raise vital funds for Great Ormond Street Hospital Children’s Charity.” Joining Pyrex, Kenwood, Silver Spoon Create, JUST MILK, Allinson Flour, Billington’s and, new addition for 2012, Stork Butter will support the week, getting involved with plenty of competitions, giveaways and baking hints and tips. You can share your baking stories now at www.facebook.com/BakingWeek and www.twitter.com/bakingweek. A PDF of this release is available here. Please click on the images below for print-quality pictures. Notes to Editors Pictures Captions: Image 1: Kicking off National Baking Week with a giant cake map of the UK is Great Ormond Street Hospital Children’s Charity supporter and TV star Lisa Faulkner and former Great British Bake Off finalist Ruth Clemens at Westfield Stratford City, London Monday 15th of October 2012 Image 2: Kicking off National Baking Week with a giant cake map of the UK is Great Ormond Street Hospital Children’s Charity supporter and TV star Lisa Faulkner and former Great British Bake Off finalist Ruth Clemens at Westfield Stratford City, London Monday 15th of October 2012 Image 3: Kicking off National Baking Week with a giant cake map of the UK is Great Ormond Street Hospital Children’s Charity supporter and TV star Lisa Faulkner and former Great British Bake Off finalist Ruth Clemens at Westfield Stratford City, London Monday 15th of October 2012. They were joined by litlle cake fan Connie McLaughlin For interviews or any further information please contact: Sophie Stephenson at The small Agency on 07779 312363 / [email protected] ENDS