Social Media 09, London to host seminal social media event

By examining opportunities arising out of the unique mix of social media marketing, monitoring and engagement, Social Media ’09 is the only event that will demonstrate how to maximise the potential of social media for your business or organisation.

• 6 speakers, 14 case studies and 8 demos delivered by over 20 exceptional individuals working in marketing, communications, PR and the digital sector including

• Robin Wight, president of the Engine Group and founder of the firm behind the 118 118 runners and ‘The future’s bright, the future’s Orange’ campaign, will give the keynote address.

• Channel 4 property guru and founder, Sarah Beeny will give an overview of how she is using social media to market, monitor and engage with customers as she grows – her new property listing website.

• Over 200 of London’s leading social media strategists and communications specialists are gathering to share and debate their experiences, lessons and trends in social media.

• Industry heavyweights such as Ogilvy, Edelman, The Engine and Porter Novelli will be there sharing their expertise.

• Learn from a range of creative, insightful and instructive case-studies: Dita von Teese and the Wonderbra, the Moonwalking bear, SafeSex, Swineflu and First Direct.

• Network with the individuals at the helm of the most innovative social media initiatives ever created.

“The social media landscape is only just emerging – those who understand it now will reap huge benefits in the months and years ahead” – Robin Wight

“Social media is now the number one activity on the web, and something you can’t afford to ignore. The internet took 4 years to reach 50 million users, TV took 13 years, Radio 38 years – Facebook attracted 100 million users within 9 months – Social media is a huge traffic generator for Tepilo and sends thousands of visitors a day – at no real cost” – Sarah Beeny

More information about the event can be found at:


If you are interested in covering the event please email: Phillip Hofmeyr ([email protected]) to apply for a place.
Or call: (0779 504 7777)

Notes to Editors:

More about the event:

Social Media ’09 is an afternoon packed with insightful and instructive case-studies delivered by social media specialists and clients at the helm of social media initiatives. Attendees will learn where to start, what to do, what works, what doesn’t, and what tools to use.

Unlike the one-way broadcast nature of traditional marketing, social media marketing is a series of ongoing ‘conversations’. Accordingly, the latter part of the afternoon deals with engagement and monitoring and how to use monitoring tools to track one’s brand and respond appropriately.

Other speakers include:

Marshall Manson (Edelman), Giles Rhys Jones (Ogilvy), Mat Morrison (Porter Novelli), Katy Lindemann (Naked), Dan Klein (Detica), Toby Gunton (Altogether Digital), Penelope Lipsham (Altogether Digital), Emma Cowan (COI), Heather Hampson (COI), Amanda Rose (Twestival), Paul Borge (Consolidated), Mark Pack (Mandate), Nic Ray (Quirk/IdeaBounty), Andrew Gerrard (D-Marketing), Giles Palmer (Magpie), Andrew Grill (, Chris Thorpe (Jaggeree), Jonathan Akwue (Digital Public), Josh Feldberg (Independent Consultant)

Social Media ’09 is brought to you by mashup*:

mashup* ( is a membership based community of senior executives, entrepreneurs and investors affected by and working within the commercial application of digital technology, products and services. mashup* runs events that deliver value by providing a platform for debating the key issues affecting digital businesses. A blend of keynote presentations, panel discussions and company demos keep like-minded professionals aware of industry trends and technologies.

Popular recent events include “Investment Opportunities in Digital” and the annual headline event – “Being-Digital ’09” and have included thought-provoking topics such as Digital Identity, Digital Lifestyle Aggregation, Advertising 2.0, TV 2.0, Mobile and much more.

The mashup* team comprises Simon Grice (co-founder of mashup*, founder of and, Tony Fish (co-founder of mashup*, founder of AMF Ventures), Phillip Hofmeyr (co-founder of and Emma Jell (found of