Toxic-free baby product company launches in UK

VUPbaby sources baby products from all around the world, carefully selecting a range of products which are not only toxic free, but also practical and stylish. The company carries top brands such as Born Free, Wee-go (just launched in the UK), MAM, Boon, ORE & Smart Mom – some of which have not previously been available here.

“Our range of products has been carefully selected from around the world, offering parents the choice to give their precious ones the best possible start in life,” commented Heena Thakker, a co-founder of VUPbaby.

“As a new mum, I found it difficult to source products in the UK, which were free from BPA, PVC and Phthalates. I was concerned about the long-term effects these could have on my baby’s health and made a conscious effort to avoid these chemicals in the products I bought – which was not easy in the UK.”

A number of harmful chemicals are used in the production of plastics used in baby products, such as bottles, as well as in other products such as toys and teething rings. These chemicals have been proven to be absorbed into the body, contributing to a rise in the number of people suffering from cancer, asthma and infertility.

BPA (bisphenol-A) – a chemical used in plastic bottles – has also been associated with a number of health problems such as breast and prostrate cancer, diabetes, obesity, heart disease, hormone disruption and neural and behavioral effects in infants and children.

Laila Patel, also a co-founder, adds: “The more we found about the effects of these toxic products, the more determined we were to launch a business whose main mission is to offer a selection of carefully-vetted products and information to allow parents to make an informed decision when buying products for their children.”

There is increasing pressure for products containing BPA, PVC and Phthalates to be banned within the European market. This has already been the case in some US states and parts of Canada.

The VUPbaby website at also has a blog and links to research on studies on the impact of these chemicals and provides practical information about their products to help parents make an informed choice.

To mark the launch of VUPbaby, the company is offering 10% discount off all first orders with reference number “ORDER” quoted at the time of purchasing the products.

Notes to Editors

VUPbaby was launched on 22 September 2009. The two co-founders are Heena Thakker and Laila Patel.

Photographs available upon request.

For further information, please email [email protected] or call 020 7183 8051