Perkins Appointed President of Cradle to Cradle Products Innovation Institute

Perkins’ appointment comes at a time of tremendous momentum for the Institute, which has issued 425 certifications representing more than 3,300 product variations, the most in the program’s history, from more than 200 manufacturers. This includes a 35% growth in certifications in 2015 and 9% in just the first two months of 2016. The Institute is embarking on several key initiatives in 2016 aimed at continuing to increase demand for Cradle to Cradle Certified products, thus ensuring their ability to have meaningful and positive impact on our planet.

“As we continue rethinking the way we make and consume products, Cradle to Cradle design and certification is more relevant than ever before,” said Perkins. “I am committed to carrying forward the momentum established by the Institute over the past six years. I also look forward to working closely with the Institute’s board of directors and staff, along with all our organizational stakeholders, to further elevate the profile of Cradle to Cradle and build the value of the circular economy.”

Perkins joined the Institute as Senior Vice President in 2012. During his first four years with the organization, he developed the C2C Product Symposium, launched Fashion Positive in 2014, and worked with former president Bridgett Luther and the board on fundraising, institutional strategy, and organizational growth. Prior to joining the Institute, Perkins was Director of Sustainable Strategies for The Mohawk Group, a leading carpet manufacturer and the commercial division of Mohawk Industries.

“The Board and I are enthusiastic about Lewis’ keen vision, energy, and collaborative spirit. He is positioning the organization to take the philosophy and practice of Cradle to Cradle, and the circular economy, to a whole new level,” said Warner Philips, chairman of the Institute’s Board of Directors. “We are deeply impressed with Lewis’ leadership to date and have full confidence that he is the right person to lead the Institute.”

A lifelong champion of sustainability professionally and personally, Perkins has served in strategic roles with such organizations as The Clean Air Campaign, 360i, US Web/CKS, and the Robert W. Woodruff Arts Center. His passion for non-profit work has also put Perkins in an advisory or leadership role with EarthShare of Georgia, the Green Chamber of the South, and the Captain Planet Foundation. He has been a featured speaker on sustainability at the Forbes magazine Green Visionary Series, Sustainable Brands, LOHAS Forum, and the White House Council for Environmental Quality GreenGov Symposium. He has also served as a panelist at the Annual Grammy Awards Green Summit.

Perkins holds a Master of Business Administration in marketing and strategy with a focus on social responsibility from Emory University’s Goizueta Business School, and a Bachelor of Arts from Washington & Lee University.

About the Cradle to Cradle Products Innovation Institute

The Cradle to Cradle Products Innovation Institute is a non-profit organization based in California focused on transforming the making and consumption of things into a regenerative force for the planet. The Institute uses design, based on laws of nature, to help commerce create products that are safe for people and the environment. This rethinking of how we design, manufacture, use and reuse materials will spur a new era of research and innovation, simultaneously driving economic, ecological and social prosperity. For more information about the Cradle to Cradle Products Innovation Institute, board of directors, and Cradle to Cradle certified products, visit

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For Cradle to Cradle Products Innovation Institute
Katy Tomasulo, 571-235-1051