Metail create a #TrickorTry Halloween collection where users can discover and try on their Superhero or Supervillain alter ego


Metail has curated a gloriously ghoulish #TrickorTry collection straight from the silver screen. Users can try on iconic costumes including Carrie, Catwoman, Batgirl or Supergirl. Ordering outfits has been made easy, users simply click the ‘next’ button to follow the link and purchase directly.

Choosing the right costume can be a daunting task so Metail has created a fun and engaging quiz that will help users determine their perfect Halloween alter ego. Once the user has discovered the Hero or Villain that lies within, they can explore and try on all the looks in the collection.

For the first time Metail users can try on the looks directly from their mobile phones*. Users can keep up to date with styling suggestions via Metail’s social accounts. Just follow Metail on Facebook (, Twitter @Metail ( ) and Instagram @metailagram (

The Metail experience allows users to create a three dimensional model of themselves and virtually try on a range of fashion garments. After entering a few simple measurements, consumers can generate a ‘MeModel’, which is 94-96% accurate to their specific size. The user can personalise their MeModel further by adjusting their waist and hip measurements, choose their skin tone, and can even style their MeModel’s hair by putting it up or down.

*Apple and Android only (iPhone 5 and above and android with a screen size of 4.5 inches and up)

About Metail

Founded in 2008, Metail is a British company developing an immersive ‘try it on’ online shopping experience which enables consumers to create a bespoke 3D model of themselves. The technology aims to increase consumer confidence in buying clothing online through an engaging and delightful product. Metail’s technology can be incorporated into any e-commerce platform and the company’s operations are able to photograph and digitise over 200 garments a day facilitating work with mass market high volume retailers.

Established by Cambridge graduate Tom Adeyoola, Metail has raised over $20 million in funding and officially launched with its first customer – Clothing at Tesco – in February 2012. Metail was also BAFTA nominated for their work with ITV in 2013.

The company has since developed an international client base, spanning Evans in the UK and US, House of Holland and Little Mistress in the UK and Dafiti in Brazil, whereby a comprehensive AB test showed the Metail experience increasing sales over a two month period. For full details, visit:

Metail created a world exclusive when collaborating with House of Holland for their London Fashion Week show in September 2014. For the first time ever, consumers could watch the catwalk show in real time and try on and pre-order the outfits as they were revealed for the first time on the catwalk models. This collaboration saw industry recognition by winning ‘Digital Coalition of the Year’ at the Decoded Fashion Futures Awards in June 2015.

Metail also saw success at IBM Amplify, winning the IBM Commerce 2015 ‘Ecosystem Technology Innovation of the Year’.

Based across three offices in London, Cambridge and Singapore, Metail has built a talented and dedicated team of 54 employees including 8 PHDs.

For more information about Metail, see:


For more information, please contact:

Rebecca Allard, Marketing Manager – [email protected]
Fleur Hosken, Community and Social Manager – [email protected]