Fobi Signs LOI To Acquire The Intellectual Property And Assets Related To Basket, A Global Market Leading Retail Price Comparison App And Shopper Intelligence Data Platform Servicing Tier 1 Retail & CPG Brands

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Fobi Signs LOI To Acquire The Intellectual Property And Assets Related To Basket, A Global Market Leading Retail Price Comparison App And Shopper Intelligence Data Platform Servicing Tier 1 Retail & CPG Brands


Acquisition of Basket IP Expected To Provide Fobi With An Unparalleled Combined Offering of Price, Consumer Packaged Goods (CPG) Manufacturer Promotions, Shopper and Retail Insights Along With Transactional Data and Measurement 


It is anticipated that synergies between Basket and the Qples by Fobi Grocery Coupon Network (GCN) and the growth in the overall network is expected to drive increased advertising revenue and higher Average Revenue Per User (ARPU) with coupons and promotions.  Basket is already working with Tier 1 CPG brands and retailers to provide shopper insights which will help Fobi better target these brands with the complete suite of Fobi offerings, including wallet passes.  Basket comes with numerous Tier 1 partners and revenue generating data monetization contracts.


Basket is a large and well-known company in the US having been featured in many high-profile news articles and acting as the trusted source of data for many reputable media outlets such as a recent article in Good Morning America as well as being named the top grocery store price comparison app of 2022 by Lifewire.  Basket has a large scale in the US and brings numerous lines of revenue and synergies to Fobi. 




Basket is a leader in this emerging marketplace dominating grocery price comparison with several key differentiators that provide value to consumers.  Not only can consumers search for and scan the barcodes of their favorite products to create smart grocery lists, Basket can then compare prices for products across all various local stores, online e-commerce shops and delivery companies as well as compare the cost of the entire basket across all local, online e-commerce shops or delivery companies.  This gives consumers higher visibility into the cost of their weekly and monthly shopping carts and enables them to ensure that they never overpay for groceries again.  


The combined value of the number of users of Basket and Qples by Fobi’s Grocery Coupon Network (GCN) is expected to quickly increase Fobi’s addressable shopper audience, as well as Fobi’s ability to significantly increase the revenue from brands advertising to these audiences and to push GCN coupons and promotions to this combined new audience, along with an increased ARPU value.  In addition, ownership of the “Basket” brand and domain name enables Fobi to expand and provide a vertically agnostic solution beyond just Grocery, which GCN is limited to today.  Fobi is also integrated with The Coupon Bureau (TCB) for the new 8112 Digital Coupons which is also helping drive adoption outside of grocery.


Basket leverages billions of records and millions of shopper interactions to provide shopper Insights to some of the leading Tier 1 CPG brands and retailers in the industry.  With third party data sources going away, CPG brands are struggling to develop their own first party data strategies to connect with and know their customers.  Through the combination of Basket and Fobi’s wallet pass platforms the company expects it will provide a better overall user experience, enabling shoppers to decide whether they want to use an app or a wallet pass to interact with brands and retailers, while also enabling CPG Brands to both better understand shopper insights at an aggregate level and at an individual level utilizing the Wallet passes to easily convert unknown shoppers into known shoppers.  Fobi’s AI and big data capabilities will also enable Fobi to deliver new capabilities to Brands to be able to deliver personalized promotions, helping to ensure they get the right offer to the right shopper at the right time, at the right place, all the time, which is becoming more and more important in today’s competitive marketplace.


The combination of Basket and the Qples by Fobi GCN app will also provide a significant benefit to CPG brands by enabling them to offer on pack promotions without having to update their packaging.  This is expected to be a significant win enabling significant cost savings for the brands and a far superior shopping experience for their customers.  Shoppers can simply scan the product bar code and see if there are any coupons available for that product from Qples by Fobi, and if there are, they can be applied automatically at checkout.  The combination of Basket & the new 8112 universal digital coupons from Qples by Fobi are expected to bring significant optimization and increases in user experience that will enable instant savings on products at checkout.  


Grocery Shopping Labs CEO Neil Kataria states, “Basket has always been about taking the blindfold off shoppers to help them save money and time, and simultaneously providing shopper insights to some of the top CPG brands and retailers.  Now, together with Fobi we can significantly grow our audience, delivering more value for shoppers and more value for the CPG brands we work with.  I’m excited by the opportunity we have together with Fobi to transform the Grocery business with pricing visibility and shopper data, but I’m also excited about taking this transformation to other industries next.”


Fobi CEO Rob Anson states, This acquisition is well timed for us as due to the current increased inflation that all North American households are facing, we have seen a very significant increase in interest and demand for activation programs from both top CPG manufacturers and consumers looking to save money on their purchases. As a result of this acquisition, we have now raised the bar in terms of shopper and CPG manufacturer expectations as we now possess the dynamic ability to provide shoppers with the best price in their local market along with further enhanced value by providing manufacturer offers and promotions. Furthermore, this deal immediately grows our revenue streams and immediately grows our addressable audience and the amount of shopper data that we have access to. Our combined AI & Big Data capabilities will now enable a new era of personalized marketing at scale with unprecedented data analytics, and valuable insights as to campaign performance and measurement for the retail ecosystem.”

Completion of the Transaction is subject to customary items, including satisfactory due diligence by both parties, completion of definitive agreements in respect of the Transaction and exchange the approval of the TSX Venture Exchange (the “TSXV”), if required. The Transaction is expected to be structured as an “Expedited Acquisition” under the policies of the TSX Venture Exchange (the “TSXV”)TSXV. No finder’s fee is expected to be paid in connection with the Transaction, and it is not expected that any new directors of officers will be added to the board and management of Fobi or that a new Insider (as defined in TSXV policies) will be created in connection of the Transaction. The closing of the Transaction, which is subject to several conditions, is expected to be completed by late May or early June 2022.


This Press Release Is Available on the Fobi website and the  FOBI Verified Forum On AGORACOM For Shareholder Discussion and Management Engagement.


To download Fobi’s Investor Experience Wallet Pass, please visit this site from your mobile phone.


About Basket


Basket, powered by Grocery Shopping Labs, believes you should never overpay for groceries again. As the only shopper-first grocery platform, Basket brings instant transparency for pricing and availability on shoppers’ favorite products across all retailers, both local and online so shoppers are empowered to make informed decisions about where to complete their next shopping trip.  Basket leverages billions of records and millions of shopper interactions to power our consumer-facing products and business intelligence offerings. Basket’s business intelligence offerings allow product manufacturers and retailers to gain insights across the industry and into shopper trends including how often shoppers search for products at different stores and what drives purchasing decisions. Basket provides businesses with the information they need to optimize their sales and promotional strategies and be more strategic in product placement, pricing, and positioning within the market backed up by consumer behavior and demand across all geographic regions and demographics.


About FOBI


Fobi is a cutting-edge data intelligence company that helps our clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits. Fobi’s unique IoT device has the ability to integrate seamlessly into existing infrastructure to enable data connectivity across online and on-premise platforms creating highly scalable solutions for our global clients. Fobi partners with some of the largest companies in the world to deliver best-in-class solutions and operates globally in the retail, telecom, sports & entertainment, casino gaming, and hospitality & tourism industries.


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Rob Anson, CEO


Facebook: @ FOBIinc

T: +1 877-754-5336 Ext. 3


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LinkedIn: @ FOBIinc




This news release contains certain statements which constitute forward-looking statements or information, including statements relating to the use of proceeds from the Offering. Such forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond the Company’s control, including the impact of general economic and capital markets conditions, stock market volatility and the ability to access sufficient capital from internal and external sources. Although the Company believes that the expectations in its forward-looking statements are reasonable, they are based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated or implied in the forward-looking statements. As such, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future plans, operations, results, levels of activity or achievements. The forward-looking statements contained in this news release are made as of the date of this news release and, except as required by applicable law, the Company does not undertake any obligation to publicly update or to revise any of the included forward looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. Trading in the securities of the Company should be considered highly speculative. There can be no assurance that the Company will be able to achieve all or any of its proposed objectives.


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