Blue Chip is Named Shopper Marketing Agency of Record for McCormick Consumer Business

Blue Chip will support McCormick’s U.S. and Canadian Consumer Products Divisions, driving efficiency and increasing capabilities across the business units. The Chicago-based agency has already been working with McCormick on several Shopper Marketing projects since January 2016.

“It is a remarkable opportunity to work with a company like McCormick, whose flavors are enjoyed around the world every day,” said Stanton Kawer, Blue Chip Marketing Worldwide Chairman and CEO. “We’re honored to bring our own flavor as we look to grow McCormick’s North American business.”

“We are thrilled to partner with Blue Chip as our Shopper Marketing AOR for North America,” said Virginia Jordan, Vice President of Marketing for McCormick & Co. “Blue Chip brings innovation, agility and a model for true partnership. Together with Blue Chip, we look forward to elevating McCormick Shopper Marketing in both the United States and Canada to further engage our shoppers and key customers.”

Gaining the McCormick business comes on the heels of Blue Chip’s most recent win with Gold-Bear maker HARIBO.

About Blue Chip Marketing Worldwide

Blue Chip Marketing Worldwide ( an independent, united marketing agency. Named to the Crain’s Chicago Business’ Fast Fifty for five consecutive years and recognized as one of the Top 20 best shopper marketing agencies by Hub Magazine in 2015, Blue Chip delivers transformational growth for high-profile clients such as Procter & Gamble, Disney, Marvel Comics, HARIBO, Blue Bunny, Fisher Nuts, Enjoy Life Foods, Merck and AbbVie through the creation and execution of innovative, multi-platform marketing campaigns.


Josh McColough

Blue Chip Marketing Worldwide
[email protected]