The Chartered Institute of Public Relations (CIPR) has published a new skills guide urging organisations to rethink how they communicate during crises, arguing that employees and internal stakeholders must be prioritised well ahead of media and external audiences. The Internal Crisis Communication guide, released this week, seeks to address a long-standing imbalance in crisis communications […]
AI is rewriting search. Generative Engine Optimisation (GEO) is the new battleground for visibility — and it’s PR, not SEO, that now determines what the machines say about your brand. It used to be billboards and column inches, then it became meta tags and backlinks. Today, the most important real estate for brand discovery is
Winning GEO: The PR Guide to AI Search Read More »
The public relations industry spent much of 2025 in a state of controlled turbulence. Mergers reshaped the agency landscape, new leadership teams emerged across global networks, and artificial intelligence went from a “future concern” to an unavoidable operational reality. For many PR professionals, it felt like the ground was shifting beneath their feet. Yet as
Public relations is entering its most transformative era since the invention of the press release more than a century ago. What was once a field defined by newsroom lunches, fax machines and Rolodexes is today shaped by global connectivity, algorithmic amplification, and audiences that no longer wait passively for information to arrive — they participate,
Artificial intelligence is transforming workplaces at astonishing speed — energising some internal communication teams while leaving others stalled, hesitant, and under-resourced. A new study into AI adoption in internal comms shows a stark divide emerging across organisations: not only in capability, but in confidence, investment levels, and readiness for a rapidly changing communications landscape. Conducted
AI Splits the Workplace: New Research Reveals Growing Divide Inside Internal Comms Teams Read More »
Marketing Spend Rebounds in the UK Marketing budgets in the UK are on the upswing, with companies increasing spend for a second consecutive quarter despite a difficult economic climate. According to the latest IPA Bellwether Report (Q3 2025), 22.3% of surveyed firms raised their marketing expenditure between July and September, versus 18.7% that cut back.
PR Budgets Climb as Marketers Regain Confidence Amid Challenges Read More »
In today’s digital-first world, visibility is everything. Whether you’re a small business, a growing startup, or an established global brand, one thing remains true: your story needs an audience. Journalists, editors, and influencers are still the gatekeepers of public attention, and the way to reach them efficiently is through a media contact database. At Presswire.com,
In today’s fast-paced media landscape, knowing how to send a press release effectively can mean the difference between your news being noticed or ignored. Whether you’re a startup launching a new product, a nonprofit announcing an initiative, or an established corporation sharing financial results, a well-distributed press release remains one of the most powerful ways
How to Send a Press Release in 2025: A Complete Guide for Businesses and Brands Read More »
Why Presswire.com Leads on Global Reach, Syndication Power, Pricing Fairness, and Instant Access Distributing a press release in 2025 is no longer about simply appearing online — it’s about reaching real journalists, hitting top-tier syndication networks, and doing so at a fair price. In a field still dominated by expensive legacy providers and fragmented digital
What Are the World’s Foremost Press Release Distribution Companies in 2025? Read More »
In public relations, few tools are more essential than the media database. It’s the engine that drives press outreach—helping PR professionals find the right journalists, create targeted lists, and deliver compelling press release distribution campaigns that get results. But not all media databases are created equal. Despite their promise, many platforms fall short—leaving PR teams
The 5 Most Common Problems with Media Databases — and How to Solve Them Read More »
In an age defined by information overload, standing out is both a necessity and a challenge. As brands vie for attention online, the ability to share credible, newsworthy information with the right audiences can set a company apart. Enter the press release — a long-standing tool of public relations that has evolved from a straightforward
Presswire is committed to maintaining a high standard of newsworthy and professionally presented press releases. These guidelines will help you submit a press release that aligns with our editorial standards, ensuring timely approval and distribution. General Requirements Content Standards Accuracy and Professionalism Prohibited Content Presswire will not accept: Hyperlink Usage Formatting Rules Contact Information Structural
Presswire Editorial Guidelines: Ensuring Quality and Compliance Read More »
The landscape of the newswire and media intelligence industry has been dynamically shaped by a series of strategic mergers and acquisitions over the past several decades… These transactions have not only redefined competitive boundaries but also enhanced the technological capabilities and service offerings of the companies involved. From the early days of traditional news distribution
The Evolution of the Newswire and Media Intelligence Industry Read More »
The public relations industry is undergoing a major transformation in 2024, driven by technological advancements, evolving consumer expectations, and an increased demand for authenticity. Press releases, a staple in PR strategies, are evolving alongside these trends. For companies that rely on effective press release distribution, it’s crucial to stay up-to-date with these changes. In this
The Future of Press Releases: How Technology and Authenticity Are Shaping PR in 2024 Read More »
In the ever-evolving landscape of marketing, the press release stands as a stalwart—a fundamental tool that has weathered the changes of time. From the early days of public declarations to the current digital dissemination of news, press releases have been pivotal in shaping public perception and disseminating information. Today, they remain as relevant as ever,
Boost Your Brand with Marketing Industry Press Releases Read More »
Did you know that a well-crafted press release can turn the tide for your business? The secret lies in creating compelling content and understanding how to send news releases to a vast audience. For PR agencies and large institutions’ communications teams, this mastery can significantly impact the reach their news has. Today’s blog peels back
Send News Release: Boost Your Brand’s Visibility Now Read More »
In today’s digital age, generating buzz for your brand requires proactive efforts. With consumers relying less on traditional media outlets and more on social media for news, it’s crucial to take control of the narrative surrounding your brand. One powerful tool for creating and distributing newsworthy content is the press release. Consistently sharing meaningful news
How To Write a Press Release: A Step-by-Step Guide Read More »
Press releases have long been recognized as a valuable tool in marketing communication, providing an opportunity to effectively share news and stories with a wide audience. In today’s digital age, crafting an engaging press release has become even more crucial in order to capture the attention of advertising audiences. Additionally, measuring the success of press
Press Release Strategies for Success in the Advertising Sector Read More »
In today’s highly competitive digital world, businesses need every advantage to drive online sales and stay ahead of the competition. One of the most effective ways to achieve this is through press release distribution. These well-crafted, SEO-optimized press releases can attract attention, increase brand awareness, and drive traffic to a business’s online platforms, resulting in
Boosting Your Online Orders: The Role of Press Release Distribution Read More »
Distributing press releases remains a critical aspect of public relations, even in the world of digital marketing. They are an excellent way to tell your company’s story, generate brand awareness, and increase visibility. However, the effectiveness of a press release depends on how well it is distributed and whether it is reaching the right audience.
Mastering Press Release Distribution: Tips for European and North American Success Read More »
A press release is more than just an announcement; it’s a chance to tell your story, make connections, and expand brand awareness. But without effective distribution, even the most compelling press release can fall flat. In the fast-paced world of Public Relations and Communications, distributing press releases effectively is crucial for getting the right messages
Maximizing Impact: How to Distribute a Press Release Read More »
Review Sites Love Presswire! From former and current customers to independent media commentators to professional reviewers and comparison sites specialising in Media Databases, Our Press Release Distribution Service and Media Contacts Database is getting BIG respect…
REVIEWS FOR OUR MEDIA CONTACT DATABASE AND PRESS RELEASE DISTRIBUTION Read More »
Presswire CEO and Founder Richard Powell talks to AI magazine about the company and its future direction…
PRESSWIRE CEO’S INTERVIEW WITH ACQUISITION INTERNATIONAL Read More »
Effective communications are a key asset to being discovered when customers are looking for your services and products.
CRAFT CONCISE RELEASES, WITH THE RIGHT TOOLS FOR THE JOB Read More »
The Presswire Media Contacts Database Offers The Best-Priced Public Relations Tools Powerhouse Available, Today…
PRESSWIRE’S 2023 OFFER TO PUBLIC RELATIONS AGENCIES AND COMMUNICATIONS DEPARTMENTS Read More »
Writing Press Releases Was The Sole Domain Of Public Relations [PR] Professionals, Corporate Communications Departments And Government Press Officers For Decades, But Modern Press Release Distribution Systems Let Anyone Do It. Write Yours Like A Pro…
HOW TO WRITE A PRESS RELEASE THAT GAINS TRACTION AND PROVIDES MEDIA COVERAGE Read More »
We’ve seen some playful posts around the web in the last few months alleging the press release, as we know it, is dead … of course, it’s not!
THE PRESS RELEASE: MORE IMPORTANT TODAY THAN EVER Read More »
Using A Press Release Distribution Service Or Online Visibility Package (OVP) That Duplicates Or Syndicates Your Press Releases Across A Plethora Of Websites (Including News Sites) Is A Very Bad Idea. Here’s Why…
SEND PRESS RELEASES WITHOUT HARMING YOUR BRAND, WHILE MAXIMISING SEO Read More »
Until Last Month, A Company Or Individual Could Upload A ‘Press Release’ To A Free Press Release Website With A Decent Google Page Rank And Catch Some Of Its Link Juice, Boosting Their Keyword Positions In Search Engine Results Pages…
GOOGLE UPDATE RENDERS FREE PRESS RELEASES VOID Read More »
