Services

Our services include a Global Media Contact Database, Press Release Distribution,
Press Release Tracking, Online Syndication and Media Monitoring.

Media Contact Database

Our essential, exhaustive, searchable and regularly-updated media contact data set of more than 850,000 editorial opportunities worldwide provides easily-exportable contact information that enables you to effectively identify target publications and media outlets, and take your messages directly to the most relevant correspondents there. Media Contacts lists can be saved and exported into Excel files for sharing internally with your team, as well as combined with your existing contacts data, so all your press releases and announcements can be sent from the Presswire system to include your own contacts as well as ours. We offer professional PR and Communications campaign management from our all-in-one online system, which comprises some of the most powerful Contact, Distribution, Tracking and Media Monitoring tools available today, to suit any budget.

Presswire media monitoring web titles ↗

Presswire media monitoring print titles ↗

Press Release Distribution

Our industry-leading Press Release Distribution service works by sending your press releases directly to the journalists most likely to write about them. We do this by tailor-making bespoke lists for each individual release from our live Media Contacts Database of more than half a million editorial opportunities, across Regional and National Newspapers, Magazines (Trade and Consumer), TV, Radio and Online. Press releases can be sent through our website by registered Presswire users, or directly by email to us. They can be sent as pure text or HTML, complete with images and embedded video at no extra cost.

Prior to send-out, a human editor checks every press release for typos, spelling mistakes, broken links, corrupt formatting and missing images to ensure recipients and search engines always receive a faultless message. We then test send each release to ensure it always reaches the recipients' Inbox folders, avoiding overzealous spam/junk filters.

We can push press releases onto Google News, The Press Association, Thomson Reuters and Lexis Nexus as well as syndicate them across our own network of 400+ news sites and onto social media. We also provide permanent links to our releases, promoting your keywords, content and links to major search engines for the long-term, providing quality back-links that will boost your search engine rankings and page rank for years to come.

Many of our clients opt to take bulk Press Release Distribution and Media Monitoring/Distribution Report deals over an annual period allowing us to offer discounts on our standard on-spec rates of up to 33% off, depending on the number of distributions required.

Tracking Reports

As press releases are distributed, our unique system can track each recipient so we can report on who opened them, whether they were forwarded, how many times they were read and how long they were read for. This provides you with immensely valuable data to compare pick-up metrics from one release to another, as well as providing you with a roadmap for following-up with your key targets.

Regarding our Tracking service, our report (in Excel format) will show you all primary recipients who received and opened your release. It does not show any of the contacts who received the release but did not open it (bear in mind, many people read their messages in the preview pane of Outlook, etc.) Where we identify that a recipient opened your release and looked at it for more than 4 seconds, we include their name, position, publication title and telephone number (where available), for following-up purposes.

Where there are multiple openings of your release, it could mean that the same reporter is returning to it, or that they opened it and forwarded it to a colleague, who has then also opened it. The average metrics provided at the top of the table show you how many opens, how many reads and how long an email was read for - this allows to compare the success of one release against another, especially if you put multiple releases through Presswire. Thus allowing you to spot opportunities and tweak the language and presentation of future releases to boost pick-up and effectiveness. In short, our Tracking Reports provide the ultimate roadmap for following-up with journalists who are interested in your messages.

ONLINE SYNDICATION

Online Distribution for Press Releases is the ultimate solution for customers who are serious about SEO. If you're stuck in a Search Engine Ranking Position (SERP) below your competitors, then the Presswire SEO super boost can take your online visibility to the next level. Super Boosting the SEO of a Presswire Press Release comprises private blog posting, ethical white-hat link-building and the latest cutting-edge syndication methods to increase your website's results position, even for the most competitive keywords.

Presswire Press Release SEO Super Boost promotes two keywords in any one release using high Google Page Rank (GPR) 1-5, niche-related, contextual backlinks from high-authority domains, with keyword analysis by our experts to ensure weíre promoting you to search engines in the best possible way. You will also receive a report afterwards, showing the up to 400+ news sites you were published on.

MEDIA MONITORING

Presswire provides Media Monitoring services, including print press cuttings and web articles from consumer and business as well as trade titles, and from behind pay-walls and subscription-only websites that are not viewable by search engines. We deliver comprehensive Media Monitoring reports to clients, worldwide, and in all languages, on a daily, fortnightly or monthly basis by searching for specific keywords, phrases, stock symbols or company names. Our Media Monitoring system currently includes 13,718 Print titles and 14,052 Web titles as well as some broadcast transcripts from television and radio news and current affairs programmes.

We can also search our Media Monitoring system retrospectively, providing news and feature articles going back up to 25 years, for research or analysis purposes, and deliver them as searchable Word or PDF documents as is, or with analytics/statistics to help identify trends and sources. Company/ Business intelligence reports are also available, in some cases.

All Media Monitoring searches are conducted by an experienced Account Manager who oversees the process personally instead of an automated program, ensuring only relevant articles are sent to the client with no repetition/duplication of content and guaranteeing quality control. Current clients for Presswire Media Monitoring include the United Nations and World Health Organisation and previous clients include contracted UK Government work, won under multiple tender, for the Department of Food and Rural Affairs, encompassing traditional cuttings monitoring as well as deep analysis and reporting of several years of retrospective press.