Kentico Software has two full-fledged products that have just recently undergone rebranding—Kontent, a headless CMS, and Xperience, a digital experience platform. Together with the rebrand and visual facelift of each product, two respective divisions were created, each with its own strategy and executive team, that still cooperate closely. Kentico also announced the promotion of a new Managing Director, Bart Omlo, who joined the company in 2015. The organizational changes together with the formation of the senior managerial level bring about another novelty—Petr Palas, the founder and sole owner of Kentico has announced heading to a strategic level and devoting himself fully to his role of the CEO. Kentico Kontent is a headless solution that gives organizations control over their entire content lifecycle in a single unified environment. Content is a critical part of every customer experience and many enterprise organizations still struggle with managing their content at scale. They’re limited by content silos and legacy technologies. Kontent allows them to unify their content across the organization and deliver consistent experiences across channels. Flexible content models, collaboration, and workflow lead to faster content production, better consistency, and higher quality. Content is managed completely independently of the presentation, which frees developers to build with their favorite technologies while content teams can focus on producing high-quality content. Petr Palas, the CEO of Kentico Software, explains the reason behind creating two product divisions, “To offer a headless CMS was a strategic decision we made as soon as in 2010. We had a well-established CMS/EMS solution on the market at that time, but we also knew that a cloud-based solution was the future. Within the company, we built a start-up in which I was personally involved, and we invested our own money in it. We experimented and made fully-functional pivots—Kentico+, Kentico Draft, Deliver, Engage, Compose—that laid the foundations to Kentico Cloud, now Kontent. The time when it was a start-up within the company is long gone though. We now have two full-fledged products and thus had to make this logical step forward.” “We made the decision at the turn of the year and, a few months later, we had two parallel units running like clockwork shoulder to shoulder. Not having an investor helps here—we are more flexible and able to make our own decisions, based on what’s best for the product and, by extension, our clients. The changes are not driven or hindered by shareholders’ interests or maximizing profits,” said Bart Omlo, the Managing Director of Kontent and also former VP Global Sales. Kentico Kontent, built from the ground up