Demonstrations will show retailers how to easily create and rapidly publish engaging shoppable digital experiences that increase user engagement and conversions.
Zmags CEO Brian Rigney will also join fellow retail and marketing executives on The Shifting Fundamentals of Ecommerce panel “Making the Ecommerce Experience a Content Experience to Drive Traffic and Conversions.” The convergence of content and commerce is simplifying the path to purchase and shortening the sales cycle. This session will cover how brands can balance both content and commerce to drive revenue. Attendees will hear first-hand accounts from retailers that have seen success through the creation and management of content and will learn where to effectively integrate content into the ecommerce experience, how to create content that is easily digestible by consumers, and how to use content to retain customers and more.
eTail West 2016 Content Panel Discussion
Making the Ecommerce Experience a Content Experience to Drive Traffic and Conversions
Brian Rigney, CEO, Zmags
Nick Fairbairn, Sr. Director Acquisition Marketing, Dollar Shave Club
Jean-Marx Mantilla, Vice President of Digital Marketing, APMEX
Morgan Chemij, Director NA Marketing, Hewlett-Packard
Moderator: Eldar Sadikov, Founder and CEO, Jetlore
Tuesday, February 23, 2016; 3:50 p.m. Pacific time
For more information on Zmags, please visit http://zmags.com and follow the company on LinkedIn, Facebook and Twitter.
Zmags, the shoppable content company, empowers retail marketing and ecommerce professionals to easily create and rapidly publish the engaging shoppable digital experiences that increase user engagement and conversions. The Zmags Creator and Publicator platforms enable these experiences without the need to write a single line of code. Over 1,500 of today’s leading brands, including New York & Company, Nike, Neiman Marcus, Marks & Spencer, Godiva, Pier 1 Imports, Ethan Allen, Ralph Lauren, Hugo Boss and many more, trust Zmags to help them instantly connect with their customers. The company is headquartered in Boston with offices in London and Copenhagen. For more information on Zmags, please visit http://zmags.comand follow the company on LinkedIn, Facebook and Twitter.
Zmags Creator and Zmags Publicator are trademarks of Zmags. All other brand names and product names are trademarks or registered trademarks of their respective companies.
Tags: Zmags, eTail West, Creator, Publicator, fashion, apparel, retail, ecommerce, customer engagement, marketing, content marketing, digital publishing, customer experience, website design
Dottie O’Rourke, 650-344-1260