Vision Direct Launch Glasses Offering in UK

Available now on, the extensive and very affordable range includes over 260 men’s and women’s frames in a wide variety of styles and colours. Beyond the high quality and affordability, customers will benefit from fast delivery, as well as a complimentary prescription checking service provided by opticians.

  • Glasses are delivered within 2-3 days of prescription and order confirmation, much faster than the industry average of 7-14 days.
  • To ensure that customers feel confident buying their glasses online, Vision Direct’s team of qualified opticians is available to check prescriptions.
  • Vision Direct offers a full 100 day money back guarantee on their entire prescription glasses range, considerably longer than the standard 30 day returns policy. This allows customers to trial their frames at their own convenience.

A convenient, affordable way to purchase prescription glasses online 

As Europe’s largest online contact lens supplier, Vision Direct already helps thousands of customers access high quality, affordable vision care. Prescription glasses are the next logical addition to the company’s product offering, as CEO Michael Kraftman commented:

“We’re absolutely thrilled to announce the launch of our new prescription glasses range, bringing UK customers a convenient, competitively priced and trustworthy way to order their spectacles online. With a wide range of frames, fast delivery and opticians on hand to check prescriptions, we’re able to offer the same exceptional level of service to glasses customers as our contact lens customers expect and enjoy.” 

Customers will be able to choose from over 260 frames, with styles available from just £19.99 including standard lenses with scratch resistant and anti-reflective coatings. The full range can be viewed by visiting

As well as great low prices, Vision Direct glasses customers also benefit from the option to have their prescription details checked by a qualified optician, eliminating any confusion. A team of qualified opticians is on hand to help, with customer service available to answer any queries seven days a week from 8am to midnight. A generous 100 day money back guarantee provides ample time for customers to trial their glasses at their own convenience.

Notes to editors 

Frames start at just £19.99, which includes standard lenses with scratch resistant and anti-reflective coatings.

About Vision Direct

Trusted to deliver exceptional value since 1998, Vision Direct is Europe’s largest online supplier of contact lenses, sunglasses and prescription glasses. Stocking over 1 million contact lenses from world leading brands and 260 prescription glasses frames, the company provides affordable eye care to thousands of customers across Europe every month from its UK website and its European web properties. Customers can benefit from fast delivery and 7 days a week customer care available 8am to midnight by calling the telephone number +44(0)207-768-5000, webchat or email.

For further information, please contact:

Amy Pritchett, PR Manager, Vision Direct
Tel: +44(0)20-8099-5366 (office) – Mon – Friday 9am to 5:30pm
Email: [email protected]

Address: 6 Camden High Street, London, NW1 0JH