Value as a Service: Embracing the Coming Disruption

In Value as a Service, enterprise software and spend management expert andCoupa CEO Bernshteyn provides step-by-step insight for today’s business leaders on how they can better provide and measure the delivery of value to customers. The book examines how businesses are rapidly gravitating towards offerings that provide a quantifiable value to customers.

“At some point, every one of your customers is going to ask: ‘What is the exact value you are providing us?’ And they are going to want a quantifiable answer,” said William A. Sahlman, Harvard Business School Professor of Business Administration. “Rob Bernshteyn explains why that day is going to come sooner than you think. More importantly, he lays out in step-by-step fashion how you and your company can provide value as a service.”

Value as a Service sends a loud and clear message – disruption is coming and the business models across all industries are shifting. Many traditional companies are converting the delivery of their offerings to the “as-a-service” model. Bernshteyn believes the coming disruption will focus less on the delivery and service model and more on the value delivered.

“The book proposes a thought-provoking perspective for effectively managing through the disruptive dynamics affecting virtually every industry today,” said Bernshteyn.

Bernshteyn is the CEO of Coupa Software, a company that offers a unified cloud-based suite of spend management solutions. Recognized by Forrester Research as having the “potential to disrupt the status quo,” Coupa has helped re-define the enterprise software industry through value-based disruption and measurable results.

From Value as a Service, readers will takeaway:

  • How the value concept can help your business
  • What is value, and who determines it?
  • Case studies in value creation
  • How value creates a better company culture
  • How to provide value as a service to your customers

Bernshteyn’s thought-leadership and proven results are extensive, and backed by business leaders who recommend Value as a Service.

“Practical, convincing, and even startling in its perceptiveness! If you’re serious about succeeding in newly quantifiable ways, take the advice in Value as a Service and run with it!,” said Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World.

Value as a Service publishes on August 26, 2016 and is available for preorder now on Amazon, Barnes & Noble, and wherever leading books are sold. Please visit –

About Rob Bernshteyn

Rob is the Chief Executive Officer and President of Coupa. He drives the company’s strategy and execution and has more than two decades of experience in the business software industry. Rob is a guest lecturer at Harvard and Stanford business schools, and a frequent contributor to Forbes and Fortune magazines. Rob earned a B.S. in Information Systems from the State University of New York at Albany and an M.B.A. from Harvard Business School. Value as a Service is Rob’s first book.

About Coupa Software

Coupa Software, a leader in cloud-based spend management, enables businesses everywhere to recognize bottom-line financial success via Value as a Service. Customers – small, medium and large – representing the Americas, EMEA, and APAC rely on Coupa to support business agility and reduce costs. Only Coupa provides an organic suite of true cloud spend management applications, including invoicing, procurement, expense management, sourcing and inventory, allowing customers to realize a return on investment that can start within a few months and grow continually. Learn more at


For media inquiries:
Coupa Software
Orlando De Bruce, 650-485-8629
Global Public Relations
Pitch Public Relations™
Alison Walsh, 602-741-0866
Kirstin Robison, 480-363-5371