Oracle Helps Sales Teams Master the New Science of Sales

The latest Oracle Customer Experience (CX) Cloud innovations enable sales teams to take advantage of data-enriched tools and recommendations to increase sales, improve customer satisfaction and grow customer lifetime value in a world where buyers are more knowledgeable, digitally-savvy and increasingly immune to sales pitches.

“As the shift to digital sales and B2B commerce accelerates, a new science to sales is emerging that requires sales teams to turn data into tangible business intelligence in order to help sales become the trusted and strategic partners buyers now demand,” said Steve Fioretti, vice president for CX Sales and Service applications, Oracle. “With the latest AI-powered updates to Oracle CX Cloud, we are helping sales teams make every customer interaction matter by taking a prescriptive, data-first approach to the entire sales process.”

Oracle CX Cloud is a trusted business platform that connects data, experiences and outcomes. With Oracle CX Cloud, sales teams can take advantage of a fully-integrated suite of sales, service, marketing and commerce capabilities to go beyond sales force automation, enhance sales engagements, bolster customer relationships and win more business. The latest innovations include:

New Oracle DataFox Integrations: Dynamic and contextual company data and signals provided by Oracle DataFox help sales teams expand their total addressable market by identifying prospects that are not in their current systems using Ideal Customer Profile (ICP) criteria. This helps sales teams increase efficiency and drive better outcomes.

New AI Sales Planning Tools: Helps sales leaders optimize sales planning and forecasting by analyzing invoiced “sales actual” data to model and predict future trends. Sales Planning enhances the existing Sales Performance Management features.

New Task-Based UX and Adaptive Search: Helps sales teams narrow search criteria, eliminating the need to think through the exact search terminology. For example, sales representatives can easily find an account based on a prospect email or identify key accounts that haven’t been touched recently.

Smarter Sales Assistant: Gives sales teams time back by automating customer tasks and reshaping the CRM experience to be about productivity. Sales Assistant is smarter with added SMS and Voice skills to manage meetings, opportunities and quotes.

Oracle was recently named a Leader in The Forrester Wave™: Sales Performance Management Solutions, Q1 2019. In the report, Forrester states, “Oracle leads the charge with Machine Learning (ML)” and “the platform’s ability to turn large data sets into recommendations through ML is its biggest differentiator.”

Oracle CX Cloud has also received recognition as a Leader in the following analyst reports: The Forrester Wave™: CRM Suites, Q4 2018  and The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018, Oracle was also recognized as a Leader in the following Gartner reports: Gartner’s July 2018 Sales Force Automation Magic Quadrant, Gartner’s May 2018 CRM Customer Engagement Center Magic Quadrant, and Gartner’s June 2018 Digital Commerce Magic Quadrant.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Oracle

The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at

About Modern Customer Experience 2019

Modern Customer Experience arms professionals across commerce, marketing, sales, and service with the tools to deliver legendary customer experiences and exceed in the Experience Economy. For more information, please visit


Oracle and Java are registered trademarks of Oracle and/or its affiliates.

Safe Harbor

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle’s products may change and remains at the sole discretion of Oracle Corporation.