Developed by Cambridge University Students’ Union (CUSU) and its official publisher, St James’s House, Cambridge Strategiesprovides insights into today’s ever-changing professional and academic landscapes, and includes an eBook, website, app and marketing campaign aimed at high-calibre students.
“Cambridge Strategies is a groundbreaking global campaign that delivers thought-provoking content in an interactive and user-friendly format,” says Richard Freed, Chief Executive of St James’s House. “The website not only identifies leaders in education and an extensive range of professional opportunities, but also provides a digital platform for discussing some of the most pressing issues within education and employment – such as the increasing need for digital skills.”
The inclusion of Novo Nordisk provides the project with invaluable insight. Founded in 1923 by Nobel Prize-winner August Krogh, Novo Nordisk is today responsible for around half of the world’s insulin production, and more than 26 million people around the world use diabetes care products from Novo Nordisk every day. Expanding still, the healthcare leader has more than 7,000 employees working with research and development around the world and offers a host of exciting graduate training programmes, postdoctoral fellowships and postgraduate research opportunities. Novo Nordisk aims to add an additional 3,000 research and development talents by 2023.
“Young graduates in today’s natural and medical sciences are very demanding of their employers – and they should be. What is particularly important for a young person is to feel that he or she is appreciated, and can advance and have exciting opportunities – and you need to be in a growing company to accomplish that,” says Mads Krogsgaard Thomsen, executive vice president and chief science officer of Novo Nordisk. “It should be attractive for young Cambridge scholars to come to us and for us to employ them.”
A truly international project, Cambridge Strategies engages with an informed and influential audience of global talent, including the University of Cambridge’s 22,000 students, members of the Cambridge Alumni Association, more than 50,000 educational institutions from over 190 countries and the senior management of companies on all the major global indices.
Notes to editors
The Cambridge Strategies eBook and app can be accessed via the project’s website at www.cambridge-strategies.org
A film about working at Novo Nordisk and opportunities for Cambridge students to join a growing company can be viewed at http://tiny.cc/CS1-NovoNordisk.
For further information about Cambridge Strategies, please contact Head of Editorial Stephen Mitchell at firstname.lastname@example.org or on +44 (0)20 8371 4045.
For further information about Novo Nordisk, please contact Senior Media Relations Manager Mette Kruse Danielsen at email@example.com or on +45 4442 3883