Keurig KOLD Gets Even Cooler with the Launch of Cocktail Mixers

These two new brands deliver a whole new level of in-home entertaining flexibility with premium margarita and mojito beverage mixers, all fresh-made cold, on demand and ready to enjoy with the addition of your choice of spirits.

Developed as a skinny mixer, the new Rita’s & Tina’s™ brand launches with a Classic Margarita KOLD™ pod cocktail mixer, at just 40 calories before adding spirits. Big on taste, small on calories, Rita’s & Tina’s™ is a perfect addition to any girls’ night in and creates an expertly portioned Margarita mix that’s ready to enjoy with the addition of 2 ounces of your favorite tequila.

The Union St. Lounge™ brand, featuring premium ingredients in classic varieties, debuts with a KOLD™ pod mixer to create one of the world’s most popular cocktails, the Mojito. Simply place the pod into the Keurig® KOLD™ drinkmaker and make the sparkling Mojito mix directly into a 12 ounce glass. The ice-cold beverage is made perfectly carbonated without a CO2 canister for a fast, delicious drink every time. Add 2 ounces of your favorite white rum, stir and enjoy!

“Keurig KOLD makes in-home bartending and entertaining so simple and easy with ready-on-demand, precisely crafted cold, non-alcoholic cocktail mixers,” said Tara Murphy, Senior Vice President of Keurig KOLD. “From refreshing, light sparkling waters to craft sodas to iced teas and now, perfectly blended cold cocktail mixers, Keurig KOLD brings cold beverage spontaneity and variety to your home and all your holiday gatherings.”

Keurig® KOLD™ cocktail mixer pods do not contain alcohol; instead, they are designed to provide a blended, chilled mixer base for authentic cocktail recipes that complement a variety of spirits, garnishes and twists users can add based on their own preferences. The KOLD™ pod features perfectly portioned ingredients to ensure quality cocktails without time-consuming, messy preparation.

Ideal for holiday entertaining and family gatherings year-round, Keurig® KOLD™, which was introduced in September, is the first beverage system that allows consumers to freshly make a wide range of cold sparkling and still beverages at home at the push of a button. The Keurig® KOLD™ system encourages choice and discovery, including exclusive beverage brands from a broad range of beverage categories like zero-calorie flavored seltzers, iced teas, flavored waters, craft sodas, sports hydration drinks, and now cocktail mixers. It also makes beloved favorite beverage brands from The Coca-Cola Company and Dr Pepper Snapple Group.

Rita’s & Tina’s™ and Union St. Lounge™ brands join the growing portfolio of cold beverage varieties within the Keurig® KOLD™ system. Both mixer brands are designed exclusively for the Keurig® KOLD™ system and specially formulated to deliver an authentic cocktail experience. Rita’s & Tina’s™ and Union St. Lounge™ brands are available to order on Keurig.com at $5.49 SRP for a four-count box.

About Keurig Green Mountain, Inc.

Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR) is a personal beverage system company revolutionizing the way consumers enjoy their favorite beverages through the power of innovation, technology, and strategic brand partnerships. With an expanding family of more than 80 beloved brands and 575 beverages, our Keurig® hot and Keurig KOLD™ beverage systems deliver quality, convenience, and exceptional beverage choice at the simple push of a button. As a company founded on social responsibility, we are committed to using the power of business to brew a better world through our work to build resilient supply chains, sustainable products, thriving communities, and a water-secure world. By reimagining how beverages can be created, personalized, and enjoyed, we inspire consumer passion, turning everyday routines into extraordinary experiences.

For more information visit: www.KeurigGreenMountain.com. To purchase Keurig products: www.keurig.comwww.keurig.ca,www.keurig.co.uk. For more information about the new Keurig KOLD™ system: http://www.keurig.com/kold

KGM-G, KGM-US

Contacts

Media:
Keurig Green Mountain, Inc.
Lynda McKinney, 781-418-3327
Director, Public Relations

lynda.mckinney@keurig.com
or
Investor:
Keurig Green Mountain, Inc.
Kristi Bonner, 646-762-8095
Senior Director, Investor Relations

kristi.bonner@keurig.com