UK parents resort to stealth methods to ensure Brussels aren’t Spr-OUT this Christmas!


Eight in 10 (84%) parents will serve their families Brussels this Christmas day with 78% favouring ‘disguise’ dishes to help them pass the family taste test

Brussel Sprouts with Orange & Ginger Glaze

Servings: 4-6
Preparation time: 15 minutes
Cooking time: 20 minutes

25g (1 oz) Flora Buttery
2.5cm (1 inch) piece root ginger, grated
500g (1lb 2 oz) Brussels sprouts, trimmed
Zest and juice of 1 orange
1 tablespoon Touch of Taste, Vegetable
200ml (7fl oz) water
Pinch sugar

1. Melt the Flora Buttery in a saucepan and sauté the ginger and sprouts for 2-3 minutes.

2. Add the remaining ingredients and simmer uncovered for 15-20 minutes until the sprouts are just cooked and the liquid has reduced to a few tablespoons. Mix well to glaze and serve immediately.

* Please note that the photograph included within this article is a stock image and not that of the above Orange & Ginger Glaze recipe

Flora research out today found a whopping eight in 10 (84%) parents include Brussels in their family’s Christmas dinner and to make them more popular, 78% are game for disguising the traditional vegetables to help them pass the taste test.

Stealth sprout disguising sees half of parents (47%) adding meat, a third (34%) smothering them in a creamy cheese sauce, while a quarter (23%) said creating Jamaican-inspired jerk sprouts by cooking with herbs and spices sounded good. For one in 10, some serious stealth moves would be required – blending the sprouts into soup!

Those banishing Brussels at Christmas blamed not liking their taste (59%), or trying to please other family members that don’t like them (24%).

Flora’s Technical Chef, Sue Batty, comments: “Only make a cross or cut in large sprouts to aid cooking, doing the same on small sprouts causes overcooking and a bad taste.”

Uniting parents up and down and country was the universal love of carrots (56%), peas (45%) and broccoli (39%) and a dislike for courgette (49%) Mange tout (37%) and sprouts (36%).

Sue Batty concluded: “Be brave with ingredients, Christmassy flavours offer a nice twist, I’ll be treating my family to Brussels sprouts with a delicious orange and ginger glaze.”

For tasty and inspirational recipes this Christmas head to Flora.com

Notes to Editors

Research conducted in November 2014 among 1,000 parents.

For more information contact:

Tom Harverson
[email protected]
0207 260 2700