In today’s fast-paced media landscape, knowing how to send a press release effectively can mean the difference between your news being noticed or ignored. Whether you’re a startup launching a new product, a nonprofit announcing an initiative, or an established corporation sharing financial results, a well-distributed press release remains one of the most powerful ways to gain visibility.
At Presswire.com, we’ve been helping organizations send press releases for over two decades, distributing news globally to hundreds of thousands of journalists, media outlets, and search platforms. This guide will walk you through why press releases still matter, how to craft and send them for maximum impact, and how Presswire makes the process simple, affordable, and effective.
Why Sending a Press Release Still Matters
Despite the rise of social media and direct-to-consumer marketing, press releases remain a cornerstone of professional communication. Here’s why businesses continue to send them:
- Credibility and Authority – A press release distributed through a recognized wire service positions your announcement as official and newsworthy.
- Media Coverage – Journalists still rely on press releases as a source of verified information. Sending one ensures your story is accessible to the media.
- SEO Benefits – When you send a press release online, it gets indexed by search engines and syndicated across platforms like Google News, increasing visibility.
- Global Reach – A single distribution can reach audiences worldwide, far beyond your immediate network.
- Archival Value – Press releases remain discoverable long after publication, providing a lasting record of your announcement.
Preparing Before You Send a Press Release
To maximize the impact of your announcement, preparation is key. Before you hit “send,” ensure you have the following in place:
- A Clear News Angle – Ask yourself: why should the media and public care? A press release must be timely, relevant, and news-driven.
- Target Audience – Identify who you want to reach. Are you aiming for business journalists, trade publications, or consumer media?
- Compelling Headline – Your headline should be concise, keyword-rich, and attention-grabbing.
- Supporting Assets – Include images, logos, or even video links that enhance the story.
The Anatomy of a Great Press Release
Every effective press release follows a tried-and-tested structure. Here’s what to include when you send a press release:
- Headline – Strong, clear, and newsworthy.
- Subheadline – Adds context or a secondary angle.
- Dateline – The city and date of release.
- Opening Paragraph – Summarize the announcement in 2–3 sentences.
- Body Text – Provide supporting details, quotes, statistics, and background.
- Quote – Include a relevant quote from a company executive or spokesperson.
- Boilerplate – A short description of your company or organization.
- Contact Information – Make it easy for journalists to follow up.
Common Mistakes to Avoid When Sending a Press Release
Even seasoned PR professionals sometimes fall into these traps:
- Writing like an advertisement instead of news.
- Burying the lead—your most important information should come first.
- Forgetting contact details.
- Overusing jargon or buzzwords.
- Sending at the wrong time (avoid late Friday afternoons or holiday weekends).
When Is the Best Time to Send a Press Release?
Timing is everything. Based on industry research and Presswire’s experience, the best times to send a press release are:
- Tuesday to Thursday mornings – Journalists are more likely to open and read your release.
- Avoid late evenings and weekends – Unless your announcement is breaking news.
- Consider time zones – If you’re targeting U.S. and European media, schedule accordingly.
How to Send a Press Release Online
Once your press release is ready, you need to decide how to distribute it. There are two main options:
1. DIY Distribution
You can manually email your press release to journalists, but this has drawbacks:
- Time-consuming.
- No guarantee of delivery.
- Lacks the reach of professional distribution networks.
2. Using a Professional Press Release Distribution Service
This is the most effective way to ensure your release is widely seen. At Presswire.com, we provide:
- Global Media Reach – Over 1 million journalist and media contacts.
- Top-Tier Syndication – Your news appears on platforms like Reuters, Associated Press, Dow Jones Factiva, and Google News.
- Affordable Pricing – Transparent, competitive rates compared to older incumbents.
- Ease of Use – Upload your release online without the need for an account.
Step-by-Step: How to Send a Press Release with Presswire
Here’s how easy it is to send your news through Presswire:
- Prepare Your Release – Write your content following best practices.
- Upload to Presswire – Use our Submit Press Release page.
- Choose Distribution Options – Target by region, industry, or global reach.
- Review and Approve – Our editorial team checks your release for formatting.
- Send and Track – Once distributed, monitor where your story appears.
Maximizing the Impact After You Send a Press Release
Sending your press release is only the beginning. To maximize impact:
- Promote on Social Media – Share the release link across LinkedIn, Twitter (X), Facebook, and Instagram.
- Follow Up with Journalists – Send personalized emails to key reporters.
- Leverage Analytics – Use Presswire’s monitoring tools to see who picked up your story.
- Repurpose Content – Turn your release into a blog post, newsletter feature, or LinkedIn article.
Why Choose Presswire to Send Your Press Release?
With so many distribution options available in 2025, why trust Presswire? Here’s what sets us apart:
- Global Distribution Network – Reaching North America, Europe, and Asia.
- Two Decades of Experience – Established in 2003, Presswire has built trusted relationships with journalists worldwide.
- Trusted Partnerships – Syndication through Reuters, AP, Dow Jones, and more.
- Transparent Pricing – No hidden fees; see our pricing page for details.
- Direct Access – Unlike some competitors, you can upload and purchase distribution instantly without a contract.
When you need to send a press release, Presswire offers the fairest pricing, widest reach, and strongest credibility.
The Future of Press Release Distribution
Looking ahead, the way businesses send press releases will continue to evolve with technology. Trends shaping the future include:
- AI-Powered Targeting – Smarter delivery to the right journalists.
- Multimedia Integration – Video and interactive assets within releases.
- Real-Time Analytics – Instant feedback on performance.
- Global Compliance – Services like Presswire ensure your news meets legal and ethical standards worldwide.
Despite these changes, the fundamentals remain: a well-written press release, distributed through a trusted channel, will always be a powerful tool.
Final Thoughts
Whether you’re announcing a major acquisition, launching a product, or highlighting corporate social responsibility, the ability to send a press release effectively is essential. Done right, it builds credibility, generates media coverage, and boosts visibility online.
At Presswire.com, we make it easy to send your press release to the world’s media, helping your story get the attention it deserves.
👉 Ready to share your news? Send your press release today with Presswire.