T-post: World’s first wearable magazine celebrates most important drum loop with air drum shirt, song and video

An original song using the famous drum loop and a music video featuring dueling drummers demonstrate just how easy it is.

Let’s say you were a in a band over 40 years ago. And at the peak of your musical career, in 1969 to be exact, you put out a chart-topping single—one that earned a prestigious Grammy Award.

Decades later, a 6-second drum break featured on the B-side of that hit was sampled and used in thousands of popular hip-hop, pop, drum and bass, and jungle tracks, without your permission. And let’s say, despite your signature drumbeat becoming a part of the pop culture soundscape, you received zero credit or royalties.

This is the true story of The Winstons, a 60s funk and soul band that could be responsible for creating the most sampled record of all time.

Midway through the aforementioned B-side entitled “Amen, Brother” there is a drum solo performed by G.C. Coleman.

It is this 6-second drum break, now known as ‘The Amen Break’ that is responsible for giving birth to numerous hits and entire music subcultures.

Inspired by Nate Harrison’s audio installation ‘Can I Get An Amen’ featured on YouTube, T-post decided to pay tribute to the famous drum break by creating an original track and music video using the Amen Break, as well as a graphic T-shirt that features a playable drum set. Air drummers unite!

Watch Preview: http://www.youtube.com/watch?v=9wS583-5pqU

About T-post

T-post works a lot like a magazine subscription. Every five weeks, subscribers from over 50 countries receive a new issue/t-shirt in the mail.

The offbeat news story is printed on the inside back of the shirt. And a graphic artist’s interpretation of that news story is printed on the front.

For subscribers, the comment “Nice shirt” now becomes an invitation to tell the story behind the design and create dialogue about an interesting world event.

More than just an innovative social brand, T-post is also an environmentally conscience one. To reduce waste, T-post is only sold online to subscribers using the principles of on-demand manufacturing, i.e. making only what consumer’s want.

Additionally, shirts are sweatshop-free, often organic, and printed with eco-certified inks.

What the F**k is T-post? http://www.youtube.com/watch?v=vIFjwrUjDUQ

High res. pictures: http://www.t-post.se/press

Contact: Peter Lundgren, [email protected] +46702274802

YouTube: http://www.youtube.com/TpostTV

Facebook: http://www.facebook.com/tpost.se