Splendia Luxury and Character Hotels Launch New Website Design


Committed to constantly evolve and improve, as well as customer-focused, Splendia carried out an extensive branding project earlier this year, which included a worldwide customer survey conducted by leading market research company Harris Interactive. The redesign of the Splendia website, based on the results of this branding project, is just one of the many areas in which Splendia is making improvements and developing new ideas and concepts.

image1The team at Splendia is young, dynamic and passionate about staying ahead. CEO, Elie de Coignac explains:

“We want to bring together the best of both worlds: a remarkable interface with technical architecture inherited from the OTA best practices and a unique, worldwide selection of trusted Luxury & Character Hotels, as good as  those offered by the very traditional luxury hotel groups.”

Ultimately, the key aim is to ensure valued customers are given exactly what they want. Results of the survey proved vital for this and helped Splendia to carefully refine their brand positioning. The new look website integrates elements that better align Splendia with their newly polished brand strategy, emphasising the Splendia promise: to provide only the finest hotels at the very best rates, with exclusive member benefits, no hidden extras and unquestionable quality service 24/7.

The new website design has more impact visually with larger photographs, while retaining the signature pureness and simplicity of the Splendia brand. New features facilitate ease of use, while the overall look is more inspiring for customers searching for their perfect Luxury and Character Hotel.

About Splendia

Splendia is the global leader in online bookings for Luxury & Character Hotels. Representing more than 5,000 properties across 130 countries, Splendia guarantees the best rates with no hidden extras, exclusive guest benefits and an unquestionable quality service 24/7. Launched in 2004, Splendia has an expert team of 100 people with a Head Office in Hong Kong and branch offices in Barcelona and Miami. Alven Capital, investor in Splendia since 2006, was joined by Crédit Agricole Private Equity in 2008 to support international development.

For more information, contact Fiona Gillen, VP Marketing at Splendia [email protected] or visit www.splendia.com