Robert Cowes to Present Encore Digital Marketing Presentation

This encore presentation was first presented in Spanish at the annual ELDI (Latin American Meeting of Real Estate Development)conference in Panama this past June. The conference was attended by 150 of Latin America’s top experts in real estate – from architecture and engineering to design and marketing. ELDI showcased advanced technical content under the theme of “The Future of Real Estate Development” and leaders creating the future of the real estate industry joined in to share their expertise. After his presentation, Cowes was approached by numerous new home developers and builders who wanted to know more.

The original presentation was called “The Future of Digital Marketing: How to use the Most Advanced Technologies to Connect to New Homes Buyers,” and Cowes expertly explained what really matters in digital marketing and the upward trends real estate marketers, builders, and developers alike want to get ahead of now.

This September, SmartTouch Interactive has chosen to translate this hit presentation for an English audience to teach experts in the North America real estate industry what’s working now and what’s new in digital marketing – just in time for their 2017 planning.

In this webinar, Robert Cowes will cover:

  • Experiential Marketing – the tactic that delivers 19x more leads.
  • Context Marketing – using data to connect personally with the right buyer at the right time in the right place.
  • The Power of Influencers – how they’re changing the real estate marketing game.
  • Email Marketing – smart email marketing is working better now than ever. We’ll show you why.
  • Digital Marketing – innovation in real estate website design and digital marketing to maximize lead capture and engagement.

About The Presenter

Robert Cowes III is president and CoFounder of SmartTouch Interactive, an award-winning software and interactive marketing company specializing in the unique needs of the real estate industry. In the past 5 years, he has generated over 500,000 leads, and nurtured over 100,000 prospects that has led to over a billion dollars in sales. With deep expertise and a specialty in interactive marketing and results-driven lead generation campaigns especially for the real estate industry, Robert designs and manages interactive marketing programs for builders and developers that consistently get results, generate leads, and elicit sales.

About SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform, the lead nurturing CRM. The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, Email Marketing and Inventory Management in one platform, SmartTouch®.


SmartTouch® Interactive
Robert Cowes, 512-582-5900