- As part of its Push to Pass strategic plan, the PSA Group aims to become a global player in the multi-brand used-car market
- Aramisauto is a multi-brand digital-sector player that markets used cars to retail customers on the Internet
The alliance would allow the PSA Group to enter the online used-car sales market alongside a leader in the field and offer its financing, insurance, warranty and used-car maintenance solutions to Aramisauto’s customers.
This alliance, under which Aramisauto will remain fully independent, will also help Aramisauto to achieve faster growth and develop outside France with a view to doubling its revenue in less than five years, mainly by extending its services to several European markets over the next three years. In addition, its profitability will be enhanced by the synergies that will be unlocked in used-car purchases in particular.
Founded in 2001, Aramisauto is a pioneer in online car sales and the first platform to offer its customers used cars reconditioned in a dedicated plant, a “satisfied or your money back” guarantee and recently an application to arrange home delivery and pick-up.
Its website has more than 1,000,000 unique visitors per month and is expected to sell 32,000 cars in 2016 for total revenue of €360m.
The project underscores the opportunity that the fast changing used-car market represents.
The market is ripe for thorough transformation and digitisation, a process with which the PSA Group-Aramisauto alliance will be fully aligned. The partners aim to revolutionize the customer experience by creating the leading platform for used-car purchases and sales, based on Aramisauto’s unique model that covers the entire value chain, thus guaranteeing the quality of the car and shaping the consumer’s decision-making process.
This project of alliance is subject to the approval of employee representative bodies and remains subject to the authorization of the competition authorities.
Commenting on the announcement, Marc Lechantre, Vice-President of the PSA Group’s Used-Car Business Unit, said: “This alliance between two European leaders in their respective markets will give both partners access to the considerable growth potential of a used-car market that is double the size of the new car market, and in which the PSA Group has until now had little involvement.”
Nicolas Chartier, co-founder of Aramisauto, said: “For us, the alliance with the PSA Group will be an enabler of enhanced competitiveness and growth,” and Guillaume Paoli, co-founder of Aramisauto, added: “Our ambition is to become the consumer’s preferred solution for buying and selling used cars in Europe.”
About PSA Group
With sales and revenue of €54 billion in 2015, the PSA Group designs unique automotive experiences and delivers mobility solutions that provide freedom and enjoyment to customers around the world. The Group leverages the models from its three brands, Peugeot, Citroën and DS, as well as a wide array of mobility and smart services from its Free2Move brand, to meet the evolving needs and expectations of automobile users. PSA is the European leader in terms of CO2 emissions, with average emissions of 104.4 grams of CO2 per kilometre in 2015, and an early innovator in the field of autonomous and connected cars, with 1.8 million such vehicles worldwide. It is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia. Find out more at groupe-psa.com/en.
“How did you buy your car before?”
Since it was founded, Aramisauto.com has transformed the car buying and selling experience by introducing a fully online purchasing process, “satisfied or your money back” guarantees and factory-reconditioned used cars, providing consumers with simple, unique and innovative solutions for replacing their car with absolute confidence.
Aramisauto.com markets 3,000 models from 30 brands and is expected to sell more than 32,000 vehicles in 2016. The company has 450 employees and has served over 150,000 individual customers since its creation.
Aramisauto.com makes motorists’ lives simpler by offering an end-to-end solution, whether online, by telephone or in its 26 retail outlets. Find out more about how Aramisauto.com has reinvented the way cars are bought and sold by visiting our dedicated website for journalists and opinion-changers, at http://newsroom.aramisauto.com
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