Lightlife Shakes Up The Deli Category With New Veggie Deli Slices

The veggie deli slices are the latest innovation in the brand’s refrigerated product line, joining some of Lightlife’s top-selling favorites like Smart DogsSmart Ground and Tempeh.

With the majority of Americans (65%) believing that plant protein can be just as hearty and satisfying as animal protein*, the new veggie deli slices are the perfect sandwich swap in a healthy wrap, as a salad topper or even as a snack. As a premium extension to Lightlife’s deli line, which includes veggie turkey, pepperoni, ham and bologna slices, the new veggie deli slices are Non-GMO Project Verified, Certified Vegan and free of cholesterol and trans fats.

“We’ve taken familiar foods and flavors, like hummus and kale, to create something fun, delicious and unexpected in an effort to bring new consumers into the booming plant protein category” said Brad Lahrman, Vice President of Marketing at Lightlife. “With back-to-school season right around the corner, the veggie deli slices provide vegans, vegetarians and flexitarians with more variety when it comes to amping up their lunch routine.”

Lightlife’s new veggie deli slices retail between $3.29-3.59 and are currently available at Whole Foods Markets nationwide, and will be available at other retailers in the coming weeks.  

To learn more about Lightlife, its mission and its products visit or visit its social media channels at and

About Lightlife
A pioneer in plant proteins, Lightlife was founded in Western Massachusetts in 1979 with a passion for creating great tasting plant-based food.  Over the years, the brand has grown by sticking to its roots emphasizing quality and care in everything it makes, and giving 5% of its profits back to organizations that support a healthier “you” and a healthier planet.  Today, Lightlife strives to make plant-based eating more accessible, delicious and easy with a variety of products for all diets. Lightlife believes that plant based foods are not simply meat substitutes, they are meat, meat made from plants. Meat Without The Middleman™.

*Survey Methodology: Online quantitative survey with ORC International conducted among a sample of 1,047 adults 18 years of age and older, fielded December 15-18, 2016.