Lamb Weston Meijer launches ‘The DUKES, a Proper British Chip!


It’s the moment the entire country has been waiting for – discerning citizens rise up and prepare to rejoice in this great British occasion as Lamb Weston launches ‘The DUKES’, elegantly exciting, perfect pub chips – with chips this good, one can see why the British started queuing!

Allow us to introduce to you The DUKES of Chippingdom – Proper British Chips.  Distinctively natural, gloriously golden, royally rustic, thick-cut chips – made from 100% British potatoes – The DUKES are more British than a British bulldog in a union jack waistcoat, spiffing! 

We all know that everyone loves chips, and none more than pub goers; more than half (56.2%) of pub dinner occasions include chips, fries or wedges as a side, and chunky, thick-cut chips are the most ordered potato product in pubs*.

In a recent consumer test^ almost 40% declared their love of chips as a side, more than 60% said they prefer skin-on in a pub, and a whopping 72% said they are willing to pay a bit more in a pub for a British sourced product.  The most important attributes of a chip were cited as having a crispy outside, being thick cut with a fluffy inside and a having a hand-cut appearance.

Enter, The DUKES!  

Brought to you by innovative global leader, Lamb Weston, The DUKES are super tasty, irregularly thick cut to appear homemade and distinctive in character.  With gloriously golden edges, and a richly rewarding taste, DUKES will grace every plate with a guarantee of quality that’s as firm as a gentleman’s handshake.

These little beauties have been irregularly cut, with feathered, golden edges.  They are beautifully crispy on the outside – even though they’re non-coated – fluffy on the inside, are available with skin-off and skin-on, and they’re ready to make their grand entrance, gracing pub plates across the land.

So come on, let’s make this chip nation proud!  Be upstanding and make some noise for The DUKES!  So far, they have already earned their place in the Craft Guild of Chefs highly esteemed Product Endorsement gallery, with an above average rating, they are Red Tractor certified and gluten free.

These are like no ordinary chips; they are the ultimate quintessentially British menu item with a proud and distinguished British heritage.  100% satisfaction guaranteed. Chippingdom’s finest creation are proper pub chips, cut from British potatoes. 

Step aside, pretenders to the throne, make way for the Proper British Chip.  The DUKES are remarkably reliable, fabulously fry-able, marvellously moreish and British, through and through. Characterful in their cut, they’re fluffy and light, yet as reliable as a gentleman’s character and as crisp as his tailoring.

The DUKES Website

* LW research September 2019 & MCA Eating Out Panel 2018

^ Consumer survey, 9th September 2019, London. 42kg of chips sampled with 310 consumers

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About Lamb Weston / Meijer

Lamb Weston® is a world leading brand in high quality potato products and is sold in over 100 countries around the world.  Lamb Weston / Meijer serves markets in Europe, the Middle East, Africa (EMEA), Russia and Brazil.  In addition, Lamb Weston / Meijer established a Joint Venture with the Russian Belaya Dacha Group and operates the first French fry factory in Russia.  The company supplies frozen potato products like Twisters®, Potato Dippers and Connoisseur Fries to customers in the Foodservice, Quick Service and Retail segments.  Lamb Weston / Meijer is also an ingredient solutions provider for the food industry.  For 25 years, Lamb Weston / Meijer has led the industry in innovation, by introducing inventive products that add convenience to the operations of its customers.  From the fields where their potatoes are grown, to proactive customer partnerships, Lamb Weston / Meijer always raises the bar.  Their headquarters are located in Kruiningen – the Netherlands.  The company operates six factories in Europe; three in the Netherlands, one in the United Kingdom and one in Austria, and employs 1,400 people.