Kantar Worldpanel to feature in exciting new Cambridge University Students’ Union digital campaign

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Published by Cambridge University Students’ Union (CUSU) and its official publisher, St James’s House, Cambridge Strategies includes an eBook, website, app and marketing campaign aimed at high-calibre students.

“Cambridge Strategies is a groundbreaking global campaign that delivers thought-provoking content in an interactive and user-friendly format,” says Richard Freed, Chief Executive of St James’s House. “The website not only identifies leaders in education and an extensive range of professional opportunities, but also provides a digital platform for discussing some of the most pressing issues within education and employment – such as the increasing need for digital skills.”

The inclusion of Kantar Worldpanel provides the project with invaluable insight. Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally. With over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, Kantar Worldpanel turns purchase behaviour into competitive advantage in markets as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.

A truly international project, Cambridge Strategies will engage with an informed and influential audience of global talent, including the University of Cambridge’s 22,000 students, members of the Cambridge Alumni Association, more than 50,000 educational institutions from over 190 countries and the senior management of companies on all the major global indices.

“It’s a real privilege to work with CUSU and Kantar Worldpanel,” says Richard Freed. “Kantar Worldpanel has a great deal to offer, and we are very pleased to announce its input in this unique digital publication.”

Notes to editors

The Cambridge Strategies eBook and app can be accessed via the project’s website at www.cambridge-strategies.org

For further information about Cambridge Strategies, please contact Head of Editorial Stephen Mitchell atstephen.mitchell@stjamess.org or on +44 (0) 20 8371 4045