Aldi to be profiled in exciting new Cambridge University Students’ Union digital publication


Going live in early 2016 and published by Cambridge University Students’ Union (CUSU) and its official publisher, St James’s House, Cambridge Strategies will include an eBook, website, app and marketing campaign aimed at high-calibre students.

“Cambridge Strategies is a groundbreaking global campaign that will deliver thought-provoking content in an interactive and user-friendly format,” says Richard Freed, Chief Executive of St James’s House. ““The website will not only identify leaders in education and an extensive range of professional opportunities, but will also provide a digital platform for discussing some of the most pressing issues within education and employment – such as the increasing need for digital skills.”

The inclusion of Aldi provides the project with invaluable insights into recruitment within the retail sector. After opening its first UK store in 1990, Aldi has since experienced exceptional growth as it attracts a diverse range of shoppers. Aldi will be opening around 70 new stores in 2016 and employee numbers have increased more than three-fold. In response, the business founded the Aldi Academy to support the recruitment, training and development requirements of both new and existing staff.

A truly international project, Cambridge Strategies will engage with an informed and influential audience of global talent, including the University of Cambridge’s 22,000 students, members of the Cambridge Alumni Association, more than 50,000 educational institutions from over 190 countries and the senior management of companies on all the major global indices.

“It’s a real privilege to work with CUSU and profiled organisations such as Aldi,” says Richard Freed. “Aldi has a great deal to offer, and we are very pleased to announce their input in this unique digital publication.”


Notes to editors

The Cambridge Strategies eBook and app can be accessed via the project’s website at

For further information about Cambridge Strategies, please contact Head of Editorial Stephen Mitchell at or on +44 (0) 20 8371 4045