AirPlus selected for innovative Cambridge University Students’ Union campaign


Going live in early 2016 and published by Cambridge University Students’ Union (CUSU) and its official publisher, St James’s House, Cambridge Strategies will include an eBook, website, app and marketing campaign aimed at high-calibre students.

“Cambridge Strategies is a groundbreaking global campaign that will deliver thought-provoking content in an interactive and user-friendly format,” says Richard Freed, Chief Executive of St James’s House. ““The website will not only identify leaders in education and an extensive range of professional opportunities, but will also provide a digital platform for discussing some of the most pressing issues within education and employment – such as the increasing need for digital skills.”

The inclusion of AirPlus will provide the project with invaluable insight. Dedicated to finding and implementing full-service business travel payment programmes, AirPlus has been at the forefront of its field for more than a quarter of a century. Founded in 1989 by Lufthansa, the German national airline, it now has more than 46,500 corporate customers and handles over 154 million transactions every year.

A truly international project, Cambridge Strategies will engage with an informed and influential audience of global talent, including the University of Cambridge’s 22,000 students, members of the Cambridge Alumni Association, more than 50,000 educational institutions from over 190 countries and the senior management of companies on all the major global indices.

“It’s a real privilege to work with CUSU and profiled organisations such as AirPlus,” says Richard Freed. “AirPlus has a great deal to offer, and we are very pleased to announce their input in this unique digital publication.”

Notes to editors

The Cambridge Strategies eBook can be accessed via the project’s website at

For further information about Cambridge Strategies, please contact Head of Editorial Stephen Mitchell at or on +44 (0) 20 8371 4045