The survey results represent input from more than 130 respondents from across Asia Pacific in a range of industries, including information, communications and technology. The results presented in the survey provide insight on the current trends and activities of the APAC market as the digital economy matures.
Some notable survey findings include:
- More than 75 percent of respondents already offer digital services, or planned to by the end of 2016;
- 70 percent of respondents cited improving the customer experience as the most strategic priority for growth;
- 67 percent cited growth through innovation as their reason for offering digital products and services.
Survey results also highlighted key growth areas for digital offerings, with nearly 70 percent of participants looking to offer eHealth services. Leading digital health solution provider, Telstra Health commented, “We’ve seen what the digital technology revolution has done to meet challenges in other sectors and there is a real appetite to see that come to health,” said Telstra Health Executive Tim Kelsey. “Digital technology and connectivity provides the opportunity to improve the quality and efficiency of healthcare at the same. We want to use technology to make healthcare easier, to deliver more convenience, lower costs and better health outcomes for both consumers and health professionals.”
“It is clear from the survey results that Asia Pacific companies believe that innovative digital services and products will lead to more satisfied customers. In fact, companies are willing to innovate simply because that is what their customers expect from them – they don’t want to be left behind,” said Ian Watterson, CSG International’s managing director of Asia Pacific. “We are in a watershed period where technology is not just supporting business operations, it is also at the core of the products and services offered by businesses. APAC service providers are keenly focused on leveraging technology to drive customer experiences that build loyalty and revenue over time.”
The full report is available at http://info.csgi.com/Trends
About CSG International
CSG Systems International, Inc. (NASDAQ:CSGS) is a market-leading business support solutions and services company serving the majority of the top 100 global communications service providers, including leaders in fixed, mobile and next-generation networks such as AT&T, Charter Communications, Comcast, DISH, Orange, Reliance, SingTel Optus, T-Mobile, Telefonica, Time Warner Cable, Vodafone, Vivo and Verizon. With over 30 years of experience and expertise in voice, video, data and content services, CSG International offers a broad portfolio of licensed and Software-as-a-Service (SaaS)-based products and solutions that help clients compete more effectively, improve business operations and deliver a more impactful customer experience across a variety of touch points. For more information, visit our website at www.csgi.com.
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