The LFP organises and manages various competitions, including the French Ligue 1 Championship, Domino's Ligue 2, the Coupe de la Ligue and the Trophée des Champions. The LFP has decided to promote the rights associated with the status of Ligue 1 Title Sponsor and has entrusted the job of researching and negotiating these rights to Havas Sports & Entertainment.
Stéphane Guerry, Chairman of Havas Sports & Entertainment France explains, "We are both delighted and proud to be called on for our knowledge and expertise to help the LFP market the most powerful means of communications available in France."
The French Ligue 1 Championship in figures:
- 180 million cumulated TV viewers throughout France
- 13.5 million French fans regularly follow the Ligue 1
- 8.1 million spectators every season watch their team play live in stadiums
- Powerful exposure, growing internationally: broadcast in 216 territories, generating an audience of 480 million contacts
About Havas Sports & Entertainment
Havas Sports & Entertainment is the global brand engagement network of the Havas Group. Part of Havas Media Group, our 35 offices in 24 markets include Havas SE and ignition agencies.
Our ambition is to be the best at creating meaningful connections between brands and people via their passions using creativity, media and innovation to deliver experiences, content and social engagement. Together we are 500+ colleagues with a diverse set of skills and backgrounds, delivering the best in strategy, research, brand communication, activation and social and live experiences globally. This enables us to provide our clients with customized solutions based on a deep understanding of what binds people together into communities: shared passions.
Further information can be found at http://www.havas-se.com. Follow us on Twitter at @Havas_SE and on Facebook at HavasSE.fr