In 2014, this initiative placed 25 pieces of art upon 30,000 billboards for six weeks across the UK.  It was Reed’s hope that this would increase local art exhibit attendance and awareness for the arts in the months going forward.

This year, the U.S. decided to follow the initiative and placed 58 pieces across billboards from coast to coast throughout the month of August.  Although the purpose is to stimulate support for the arts, it can also have the effect of stimulating better public art in general.

TJ Panell of JMR Graphics commented, “Having quality art placed in front of the eyes of millions of people will most definitely drive the appreciation for art, if nothing else.  Exposure to something almost guarantees awareness, but we need more than that.  This is a chance to help people realize that visual aesthetics mean more than just an advertisement. Consumers don’t only want to see something, they want to feel something.  When your vehicle wraps can inspire them, your service is as good as sold.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Scott Darrohn, JMR Graphics, 855-347-4228, [email protected]