Presswire also self-publishes releases across its own network of websites, as well as to major social media, so they are picked up by search engines, Google News, aggregators and RSS subscribers, bringing you high-value, long tail SEO benefits.
Our industry-leading Press Release Distribution service works by sending your press releases directly to the journalists most likely to write about them.
We do this by tailor-making bespoke lists for each individual release from our live Media Contacts Database of more than half a million editorial opportunities, across Regional and National Newspapers, Magazines (Trade and Consumer), TV, Radio and Online.
Press releases can be sent through our website by registered Presswire users, or directly if you email them to us. They can be sent as pure text or HTML, complete with images and embedded video at no extra cost.
Prior to send-out, a human editor checks every press release for typos, spelling mistakes, broken links, corrupt formatting and missing images to ensure recipients and search engines always receive a faultless message. We then test send each release to ensure it always reaches the recipients’ Inbox folders, avoiding overzealous spam/junk filters.
We distribute press releases directly through The Press Association UK national news agency.
Founded in 1868, the Press Association (PA) distributes releases and pictures to media outlets, goverment departments and corporate communications departments via dedicated news terminals throughout the United Kingdom and Ireland, Europe and Globally.
As part of this service a Presswire editor will format your press release to the Press Association terminal standard and upload it directly onto PA Mediapoint, then send you a screenshot of it running on their wire.
Our clients can also have images distributed simultaneously through PA Photowire and the PA Mediapoint archive.
Pictures or graphics are then made available to the thousands of PA subscribers and end users, who can then drop them directly into articles and programmes.
AVAILABLE PA WIRES FOR DISTRIBUTION INCLUDE:
|ACCIDENT||Man made and natural events resulting in loss of life or injury to living creatures and/or damage to inanimate objects or property.|
|ADVENTURE||Expeditions, daring feats, exploration, record-breaking, risk-associated events|
|ADVISORY||A correction to a story|
|AIR||Airplane and airport operations|
|ANIMALS||Stories involving animals of all types|
|ARTS||Matters pertaining to the advancement and refinement of the human mind, of interests, skills, tastes and emotions|
|BLAST||Sudden eruptions, usually of chemical substances|
|BUDGET||The national budget as promulgated by the government|
|CHARITY||Matters pertaining to charity organisations and/or generous donations|
|CITY||All matters concerning the planning, production and exchange of wealth.|
|COMMONS||The lower chamber of a legislative body|
|CONSUMER||Shopping, products for the home, relevant surveys, product recalls|
|COURTS||The system set up to deal with crime and those who do them|
|CRIME||Establishment and/or statement of the rules of behaviour in society, the enforcement of these rules, breaches of the rules and the punishment of offenders. Organizations and bodies involved in these activities.|
|DEATH||Death of newsworthy person. With lingering deaths, HEALTH is used up to point of death|
|DEFENCE||Anything involving the defence of one's own country|
|DIPLOMATIC||The use of verbal and written skills for persuading others to your point of view|
|ECONOMY||Content of a general nature about trade and the economy|
|EDUCATION||All aspects of furthering knowledge of human individuals from birth to death.|
|ELECTION||The selection of representatives by the casting of votes|
|ENVIRONMENT||All aspects of protection, damage, and condition of the ecosystem of the planet earth and its surroundings.|
|EU||All aspects relating to the EU, legislation, policies, matters which will affect the UK|
|FARM||The process of producing natural materials for consumption|
|FINANCE||Finance news, annual results, city news|
|FIRE||Ignition and consumption of materials through a combination of high heat and oxygen|
|FORCES||Matters relating to the Armed Forces|
|FUNERAL||Funeral of above type of person (mentioned in DEATH); event deemed newsworthy in itself for pomp or interesting attendees|
|GDC||Includes stories about specific health organizations, including professional associations, non-profits and international groups|
|GMC||Includes stories about specific health organizations, including professional associations, non-profits and international groups|
|HEALTH||All aspects pertaining to the physical and mental welfare of human beings.|
|HERITAGE||Regional events relating to a town or areas heritage, culture, customs|
|HISTORY||Issues connected with the past; discoveries of artefacts; anniversaries of events, commemoration.|
|HONOURS||Decorations, awards and prizes, including those given by the government|
|HOSPICE||News covering end-of-life matters|
|INDUSTRY||The business of turning raw materials into useable products|
|INQUEST||Formal investigation of sudden or unexpected death and the hearing to decide cause of death.|
|INQUIRY||Formal hearing involving a disaster, political event etc. Eg rail crash, drug prescription scandal.|
|LEGAL||The codification of rules of behaviour|
|LORDS||Senior chamber of a legislative body|
|LOTTERY||Gambling, often involving selection of sets of numbers one expects to come up|
|MEDIA||Television, radio, magazines, newspapers etc|
|MEMORIAL||An event or object dedicated to a deceased person or an event involving death(s) eg a service or memorial dedication.|
|MISSING||A person who is not where they are expected to be for a period of time|
|MONEY||An individual's income and expenses|
|MUSIC||Music and showbiz news, stories, new releases, acts|
|NATURE||Taken as a whole the natural environment of flora and fauna|
|PARLIAMENT||The collective body of elected officials representing the people|
|POLICE||Agents of the legal system set up enforce the laws|
|POLITICS||Local, regional, national and international exercise of power, or struggle for power, and the relationships between governing bodies and states.|
|POLL||Periodic measurement of a political candidate's standing with the public|
|PRESS||Daily or weekly publications that present the day to day history of the world, as well as features, comics etc|
|PRISONS||Also know as jails, lockups, calaboose, etc. for keeping law breakers from society|
|PROTEST||A public show of feeling or opinion, as by a mass meeting or parade|
|RAIL||The business of transporting people or cargo by rail|
|RELIGION||All aspects of human existence involving theology, philosophy, ethics and spirituality.|
|RESCUE||A rescue operation, usually on land or in space. SEA is used for maritime rescues.|
|ROYAL||News on imperial and royal family members, including matters on legal systems.|
|SALE||Auction sale of valuable or historic object.|
|SCIENCE||All aspects pertaining to human understanding of nature and the physical world and the development and application of this knowledge|
|SEA||All matters concerning the sea, sea rescue, environmental stories, sea creatures|
|SHOWBIZ||News about celebrities, i.e. Madonna has a baby, Elton John sues his accountants etc.|
|SOCIAL||Aspects of the behaviour of humans affecting the quality of life.|
|SPORT||Competitive exercise involving physical effort. Organizations and bodies involved in these activities.|
|TECHNOLOGY||All aspects pertaining to human understanding of nature and the physical world and the development and application of this knowledge|
|TOURISM||Stories about leisure travel involving visits to a number of locations and/or countries over an extended period of time, often as part of an organized group|
|TRANSPORT||The means of getting from one place to the other without walking|
|TRAVEL||Stories about transport options, travel networks, commuting, car pooling and business travel|
|TRIBUNAL||Formal hearing usually involving employment issues, property etc.|
|TV||Stories related to television as art and entertainment|
|WAR||A formal declaration of hostilities by one country against another|
|WEATHER||The study, reporting and prediction of meteorological phenomena.|
|WESTMINSTER||All matters relating to Westminster, parliament, commons|
As press releases are distributed, our unique system tracks each recipient so we can report who opened them, whether they were forwarded, how many times they were read and how long they were read for. This provides you with immensely valuable data to compare pick-up metrics from one release to another, as well as providing you with a roadmap for following-up with your key targets.
Tracking Reports are delivered to you a week after the distribution, in Excel format, and show you:
- All of the primary recipients who received and opened your release. It does not show any of the contacts who received the release but did not open it (bear in mind, many people read their messages in the preview pane of Outlook, etc.)
- Where we identify that a recipient opened your release and looked at it for more than 4 seconds, we include their name, position, publication title and telephone number (where available), for following-up purposes.
- Where there are multiple openings of your release, it could mean that the same reporter is returning to it, or that they opened it and forwarded it to a colleague, who has then also opened it.
- The average metrics provided at the top of the table show you how many opens, how many reads and how long an email was read for – this is invaluable when comparing one release against another, especially if you put multiple releases through Presswire in future, enabling you to tweak the language and presentation of future releases to boost pick-up and effectiveness.
We syndicate all our customers’ press releases across our own network of websites as well as through social media like Twitter, Facebook, Feedburner, Digg and Delicious. We provide permanent links to our releases and push them onto Google News, promoting your keywords, content and links to major search engines for the long-term, providing quality back-links that will boost your search engine rankings and page rank for years to come.
Example of a Tracking Report, available here.
In terms of SEO-building, we provide an SEO [Search Engine Optimisation] Super Boost, for your press release’s main keywords.
The Presswire Search Engine Optimisation Super Boost for Press Releases is the ultimate solution for customers who are serious about SEO. If you’re stuck in a Search Engine Ranking Position (SERP) below your competitors, then the Presswire SEO super boost can take your online visibility to the next level. You can be sure of getting guaranteed inclusion on 500+ news websites, including National, Regional, TV & Radio, Trade/Industry, and International News sites. We will also undertake blog distribution and social media sharing.
Super Boosting the SEO of a Presswire Press Release comprises ethical whitehat link-building and the latest cutting-edge syndication methods to increase your website’s results position, even for the most competitive keywords.
A standard Presswire Press Release SEO Super Boost promotes two keywords in any one release using high Google Page Rank (GPR) niche-related, contextual backlinks from high authority domains, with keyword analysis by our experts to ensure we’re promoting you to search engines in the best possible way. You will also receive a report three days afterwards, for every release you purchase an SEO Boost for.
Example of an SEO Report, available here.
Regional Press Release Distribution
Reach national and regional newspapers, radio, TV, magazines and websites across consumer, trade and business media. To see more industries or sub-categories within industries or to view available lists of media outlets within selected industries, contact us.
Distribution to over 40 European countries in English, German, French, and Spanish, reaching over 2,700 media points in Eastern, Western and Central Europe. Includes government press offices, centralised news agency networks and newspaper desks. To see more industries or sub-categories within industries or to view available lists of media outlets within selected industries, contact us.
Includes broad national coverage, major regions and targeted local areas with distribution to websites, database and trade publications at no extra cost. To see more industries or sub-categories within industries or to view available lists of media outlets within selected industries, contact us.
Our World option takes your message global. This includes full national distribution, which ensures your release is sent to wire services and financial terminal systems, top web sites, trade and consumer publications in a vertical industry of your choice as well as top newspapers and broadcast outlets across the US and Canada, Latin America, Europe and Asia. Translation into most other major languages is available. To see more industries or sub-categories within industries or to view available lists of media outlets within selected industries, contact us.
Includes the service you specify above, plus distribution directly onto the international news wire systems all global newsrooms rely upon to plan and execute news running orders and production. To request a list of our news wire services, contact us.
Presswire's vertical industry lists make it easy for you to select the media options most appropriate to you and your clients. And when you select domestic circuits, distribution of your press release to relevant trades is complimentary. Take advantage of vertical industry distributions targeting more than 140 segments, including:
- Aerospace & Defense
- Beauty & Cosmetics
- Education & Training Electronics Energy
- Financial Services
- Food & Beverage
- Manufacturing & Production
- Medical & Healthcare
- News & Current Affairs
- Paper & Forestry
- Professional Services
- Public Relations
- Real Estate & Construction
- Science & Research
- Sports & Recreation
- Transportation & Logistics