Press Release: For immediate release
A PDF of this release is available here.
Yala Music launches its free direct-to-fan platform designed for artists
Elissa’s official YouTube channel managed by Yala Music crosses 100 million views
[PRESSWIRE] Dubai, UAE - 10.05.2013 -- Yala Music goes from strength to strength. After creating Yala, the 1st streaming and download Arabic music service in the world, the company is now proud to announce the launch of “Yala Backstage”, a free direct-to-fan platform, especially designed to build, manage and monetize artists’ online presence on a revenue sharing basis.
It’s called “Yala Backstage”, a platform providing free services mostly for independent artists. It coordinates multiple tasks simultaneously, from managing the artists’ online presence on YouTube, Yala, Facebook and Twitter, as well as via their mobile applications, to hyping their latest releases and monetizing their content. Add to that, artists may help themselves by, among other things, creating and personalizing their profiles all on their own.
More specifically, the platform promotes the artists’ work, helping them engage with their fans, forging a deeper artist-fan interaction and driving their business online. As a YouTube Music Partner, Yala Music keeps building day after day what is already the 1st artists’ channels network. To date, Yala Music Network has 44 channels on YouTube, as well as 150 fan pages on Facebook.
Yala Music has already gained the confidence of more than 30 artists among which: Elissa, Joseph Attieh, Nancy Ajram, Assi El Hallani, Ragheb Alama, Carole Samaha, Marwan Khoury, Nassif Zeytoun, Tamer Ashour... working with them under exclusive digital management. “We look forward to welcoming even more artists on board”, declares Patrick Chassany, CEO and Founder of Yala Music. “With Backstage we aim to offer a 360° digital management vision, covering the artists’ every need from A to Z. And of course, our unique bond with YouTube is undeniably a major asset and a driving force”.
For the launch of Elissa’s latest album “Assad Wahda” on the 25th of June 2012, a whole promotional campaign was put into place. Within only 10 months, her official YouTube channel which bypassed 100 million views (10 per month), was rated n°1 in Lebanon, skyrocketing to the 1,400th position in the world.
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