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Yala MusicPress Release: For immediate release

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Yala Music launches its free direct-to-fan platform designed for artists

Elissa’s official YouTube channel managed by Yala Music crosses 100 million views


[PRESSWIRE] Dubai, UAE - 10.05.2013 -- Yala Music goes from strength to strength. After creating Yala, the 1st streaming and download Arabic music service in the world, the company is now proud to announce the launch of “Yala Backstage”, a free direct-to-fan platform, especially designed to build, manage and monetize artists’ online presence on a revenue sharing basis.

  • A free, do-it-yourself platform empowering artists

It’s called “Yala Backstage”, a platform providing free services mostly for independent artists. It coordinates multiple tasks simultaneously, from managing the artists’ online presence on YouTube, Yala, Facebook and Twitter, as well as via their mobile applications, to hyping their latest releases and monetizing their content. Add to that, artists may help themselves by, among other things, creating and personalizing their profiles all on their own.

More specifically, the platform promotes the artists’ work, helping them engage with their fans, forging a deeper artist-fan interaction and driving their business online. As a YouTube Music Partner, Yala Music keeps building day after day what is already the 1st artists’ channels network. To date, Yala Music Network has 44 channels on YouTube, as well as 150 fan pages on Facebook.

Yala Music has already gained the confidence of more than 30 artists among which: Elissa, Joseph Attieh, Nancy Ajram, Assi El Hallani, Ragheb Alama, Carole Samaha, Marwan Khoury, Nassif Zeytoun, Tamer Ashour... working with them under exclusive digital management. “We look forward to welcoming even more artists on board”, declares Patrick Chassany, CEO and Founder of Yala Music. “With Backstage we aim to offer a 360° digital management vision, covering the artists’ every need from A to Z. And of course, our unique bond with YouTube is undeniably a major asset and a driving force”.

  • YouTube: Elissa’s case study

For the launch of Elissa’s latest album “Assad Wahda” on the 25th of June 2012, a whole promotional campaign was put into place. Within only 10 months, her official YouTube channel which bypassed 100 million views (10 per month), was rated n°1 in Lebanon, skyrocketing to the 1,400th position in the world.
Behind the scenes, this represented painstaking manual deleting of more than 20,000 videos on YouTube as well as around 1,700 unofficial Facebook fan pages, and certification of her Twitter account containing more than 1 million followers. This grueling daily task ensured by Yala Backstage’s dedicated team served to consolidate all the traffic towards Elissa’s channel.

About Yala and Yala Music

Yala is the place to play, download and share unlimited music for free across all devices.

Founded in 2010 by its CEO Patrick Chassany, cofounder of Fotolia.com, Yala Music is headquartered in France with offices in Egypt, Lebanon, UAE, Morocco and Tunisia. With Yala application surpassing the 1.5 million downloads on mobile, the company strives to offer the best free and legal online music service worldwide on the web, mobile and desktop. It takes a stand against piracy by signing up with 450 independent artists, major Arabic labels, and Sacem, the French collection rights society. Yala Music is already  the 1st artists’ channels network thanks to its strong ties with both Facebook and YouTube. Its platform, Yala Backstage, created especially for artists, comprises more than 30 artists to date. Yala’s ad-funded streaming and ad-sponsored download services are accessible on the web at Yala.fm and Yala app can be downloaded for free virtually everywhere for iOS, Android, BlackBerry, Windows Phone, Symbian as well as Windows PC and Samsung connected TV.

Press contact

Email: press@yalamusic.com

For more information

Backtage: http://backstage.yala.fm/en/home
Corporate web:www.yalamusic.com
Web: www.yala.fm
YouTube: youtube.com/YalaMusic

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