Gotlieb was GroupM’s first global CEO on its founding in 2003, and he transitioned to Global Chairman in 2012. Kelly Clark was named Global CEO of GroupM in 2016 and will continue to lead the company.
“Irwin is a one-of-a-kind visionary, and his mark on our company and the entire media business is indelible. I am one of many in this industry who count Irwin as a friend and mentor. We’re glad that he will still be available to us and our clients in his new role,” said Clark.
Gotlieb, a true pioneer in the agency business, established the first spinout of a standalone media agency, MediaVest, in 1993. He joined WPP in 1999 to serve as the first Global CEO for Mindshare and subsequently launched GroupM globally. Gotlieb’s commitment to growing client brands and businesses, while expanding the capabilities of WPP’s media agencies, contributed to significant growth for GroupM and WPP over many years.
Gotlieb was the first media agency executive inducted into both the American Advertising Federation Hall of Fame in (2017) and the Broadcasting & Cable Hall of Fame (2007). Ad Age, Adweek, TV Week, Businessweek and many others have recognized Gotlieb for his industry leadership.
Gotlieb plans to remain active in the industry, pursuing his interests in data and technology. He will continue serving WPP in the role of strategic advisor.
“Irwin has always been the driving force behind the creation and development of first, Mindshare, then GroupM, and more recently WPP’s focus on developing our technology assets, first party data and content,” said Sir Martin Sorrell, CEO, WPP. “We will not miss him, however, as he will continue to be available to the Group as a trusted strategic advisor.”
“I’m fortunate for the many opportunities this industry has afforded me, and I enter this new chapter with tremendous gratitude and optimism,” said Gotlieb. “I thank Sir Martin for his support over the years, and I’m excited about the opportunity to contribute to WPP’s continued market leadership in an advisory role.”
About GroupM
GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/Six, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology, and an array of specialty services including addressable TV, content, and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.
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