A screen flew over Dubai in a tribute to the late Sheikh Zayed as part of the company’s tribute to the ‘Year of Zayed 2018’
The event was attended by a large audience from across Dubai, as well as Guinness World Records representatives who were present to document the achievement. This new world record, which was set by wasl Asset Management Group, saw a 300-foot aerial screen soar across Dubai’s iconic skyline towed by a Bell 212 Helicopter, while a second Bell 212 projected the video onto the screen, using a combination of augmented reality tracking and live projection mapping, displaying a short film about ‘Year of Zayed’, and providing the public with an impressive visual tribute to the Founding Father’s life and values.
The screen could be viewed from up to 3 kilometers away and had started its journey from Skydive Dubai before flying over the Dubai Coast and then inland to reach Zabeel Park passing over wasl’s latest project wasl1. The helicopters then hovered over Dubai Creek and back out to the coast landing back at Skydive Dubai after a flight duration of approximately 90 minutes.
His Excellency Hesham Al Qassim, CEO of wasl Asset Management Group, commented: “We are delighted to have celebrated the ‘Year of Zayed 2018’ in a memorable and ambitious way that captures the late Founding Father’s pioneering spirit and strengthens Dubai’s reputation as a leader in achieving world firsts.
Talal Omar, Country Manager of Guinness World Records MENA, added: “Dubai has set the stage for numerous record-breaking successes over the years and we are delighted to be part of the celebrations of another new GUINNESS WORLD RECORDS title by wasl Asset Management Group. It’s always great to see how the UAE celebrates its nation’s pride through continuous record-breaking events, and this initiative definitely stands out.
On the ground, huge display screens were set up at ‘dar wasl’ and ‘wasl1’ projects so that the audience could watch the screen’s 90-minute journey live on the air as it soared in the Dubai skies. This achievement has only ever been accomplished once before in New York City, when the record was originally set by a 250 foot screen. Dubai’s 300-foot screen beat the previous record by 50 feet.
Hesham Al Qassim added: “2018 is very important for us as we are celebrating the ‘Year of Zayed’. We are honoured to be continuing the legacy of our Founding Father the late Sheikh Zayed bin Sultan Al Nahyan, and to mark 100 years since his birth by breaking the Guinness World Records for the world’s largest aerial video projection. This is a great milestone for Dubai and we are proud to have achieved a new record for the city in such an unforgettable year.”
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About wasl Asset Management Group
wasl Asset Management Group is one of the largest real estate management companies in Dubai. It was established by DREC in 2008 to oversee the management of its assets and grow its real estate portfolio. Through its three subsidiaries; wasl properties, wasl hospitality and Dubai Golf; wasl operates in various real estate, lifestyle, leisure, hospitality, and business sectors. wasl’s main objective is to strengthen Dubai’s position as the premier hub to live and work in and at the same time be the ultimate destination for tourists. For further information please visit: www.wasl.ae
About GUINNESS WORLD RECORDS
GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 136 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date.
Guinness World Records’ worldwide television programmes reach over 750 million viewers annually, and over 1.3 million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives over 18 million visitors annually, and we have over 12 million fans on Facebook.
The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.
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