Topic of September issue, “T-shirt Tyranny”
The necktie is officially an endangered fashion accessory. Italy’s health secretary is recommending that all government offices ban the tie for sake of the environment.
The thought being that the absence of a tie will allow for a lower body temperature and therefore, lower energy consumption by reducing air conditioning dependency. The folks at Google have also expressed some dislike for the tie.
Google’s global privacy counsel, Peter Fleischer, wants employees to abandon the necktie for the t-shirt. Google wants to be perceived as a progressive, casual and cool company. And the t-shirt is apparently the perfect garment for the job.
But Fleischer’s additional comments reveal a more peculiar argument that contradicts his desired brand-image.
“The tie acts as decorative camouflage for the business suit, designed to shield the middle-aged male physique, with its shrinking shoulders and protruding paunch, from feeling sufficiently self-conscious to hit the gym. Wouldn’t you like to know whether your business partners are fit? Why should you trust a man in business if he abuses his own body?“.
This issue is designed by the British gentleman Ian Stevenson. His works have made themselves at home on a wide variety of objects ranging from discarded washing machines to take-away coffee cups and the restroom walls of London advertising agency Mother.
Recently he worked with Paul Smith on an exhibition in Tokyo. Check out more of Ian’s work at his website: ilikedrawing.co.uk, and make sure you don’t miss his “rubbish drawings“.
Every six weeks we design a T-shirt based on a current news item. The graphics are created by select designers and the news story is printed on the inside of the t-shirt. The cost is 26 EUR per T-shirt, and can be delivered anywhere in the world. All shipping costs are included in that price.
“The interaction is what’s special about T-post, it gets people talking. Nobody asks you about the article you just read in the bathroom.
But if you’re wearing an issue of T-post, people tend to ask what it’s about. The next thing you know, you’re talking about the ethical treatment of robots or some bank robbers in Brazil who got away with 45 million bucks, you’re forming your own opinion, getting someone else to think about the topic, and it just keeps going. That’s what’s magic about this media, it gives everyone a chance to interpret a news story and communicate it in their own way.” said Peter Lundgren Publisher at T-Post.
For more information please visit www.t-post.se or/and contact us at [email protected]
Media contact:
Peter Lundgren, Publisher
Stockholm, Sweden
+46 70 227 48 02
[email protected]
www.t-post.se
—
Press release by Presswire
www.presswire.com
