The Container Store Celebrates World Kindness Day in Partnership with KIND Snacks


[PRESSWIRE] DALLAS - 13 November, 2015 -- The Container Store (NYSE:TCS) is teaming up with KIND Snacks to celebrate World Kindness Day today to promote spreading kindness through KIND Snacks’ new #kindawesome program.

Throughout the day, customers at The Container Store’s locations nationwide will receive a KIND bar and a #kindawesome card at checkout (while supplies last) detailing how to recognize someone’s kind act.

 “We’re so excited to be partnering with The Container Store as a nationwide partner for the digital expansion of the #kindawesome program,” said Dana Rosenberg, Director KIND Movement. “It’s a program that empowers people to celebrate the acts of kindness happening all around them, and our hope is that it can inspire everyone to spot the kindness in their lives today and every day.”

The #kindawesome card provided to customers at checkout includes a web address ( with a unique code, enabling the person to recognize someone else’s kind act via Facebook, email, Twitter or a text message. The person being recognized then receives a notification or message from the sender detailing that they are being celebrated for their kindness with a #kindawesome package which includes two KIND bars and a #kindawesome card to pass on to someone else. The individual being celebrated is then prompted to redeem their gift as well as pay it forward by celebrating someone else’s kind act.

“At The Container Store, we talk a lot about WAKE – like a boat’s wake. It’s the idea that everything you do, and don’t do, affects others around you so much more than you realize,” said Kip Tindell, Chairman and CEO, The Container Store. “We always encourage our employees to be aware of their wake, but we are thrilled to partner with KIND Snacks and their #kindawesome program to give our customers an easy, ongoing way to celebrate kindness and to use their wake in a positive way.”

Kindness Day originated on November 13, 1997 when a collection of humanitarian groups came together to made a “Declaration of Kindness.” Since then, Kindness Day has encouraged everyone to make a similar declaration. Whether it is donating books, food or clothes to a local charity, holding the door open for a stranger, giving someone a compliment or just committing one small act of kindness for another – it all counts.

To learn more about the program and celebrate someone’s kind act, visit The Container Store’s blog,, or the #kindawesome program page,

About The Container Store

The Container Store (NYSE: TCS) is the nation’s leading retailer of storage and organization products and the only retailer solely devoted to the category. The company originated the concept of storage and organization of retailing when it opened its first store in 1978. Today, the retailer has 76 store locations nationwide that each average 25,000 square feet. The Container Store has over 10,000 products - many of them multifunctional - to help customers save space and, ultimately, save them time. As the pace of modern life accelerates, being organized is not a luxury but a necessity. The Container Store is devoted to making customers more productive, relaxed and happier by selling customized organization solutions such as custom closets using its new TCS Closets™ collection and its elfa shelving and drawer system. Since its inception, the retailer has nurtured an employee-first culture and couples its one-of-a-kind product collection with a high level of customer service delivered by its highly trained organization experts. The Company has been named to FORTUNE magazine’s 100 Best Companies To Work For® 16 years in a row. Visit for more information about store locations, the product collection and services offered - including the retailer’s new, personalized in-home organization service Contained Home - and to sign up for the POP! Perfectly Organized Perks program. Discover The Container Store’s storage and organization solutions at work in real spaces of its customers’ and employees’ homes along with tips, advice and product sneak peeks at the retailer’s new lifestyle blog, Container Stories ( To find out more about The Container Store’s unique culture, Foundation Principles and devotion to Conscious Capitalism, visit the retailer’s culture blog or read Chairman & CEO Kip Tindell’s book UNCONTAINABLE: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives (available at The Container Store, and anywhere books are sold).

About KIND Healthy Snacks

Since its founding in 2004, KIND has been on a mission to make the world a little kinder one snack and one act at a time.

KIND’s snacks are made from delicious, wholesome ingredients, are gluten free and are made from non-genetically engineered ingredients. KIND currently offers seven different snack lines including: KIND® Fruit & Nut and KIND® PLUS, two lines of delicious whole nut & fruit bars; KIND® Nuts & Spices, a line of whole nut & spice bars that have 5g of sugar or less; KIND Healthy Grains® Clusters, delicious blends of five super grains; KIND Healthy Grains® Bars, a line of crunchy and chewy granola bars; and STRONG & KIND®, a line of bold, savory bars featuring 10g of protein. KIND’s newest innovation – KIND® BREAKFAST – are soft baked with a crispy outside, providing sustained energy from whole grains.

Through its social mission – known as the KIND Movement – KIND, together with its community, is committed to inspiring kindness through acts big and small. It fulfills this commitment through programming like KIND Causes, which helps people bring their socially-impactful ideas to life with monthly grants.

To snack happy visit, and to join the community visit


The Container Store
Casey Shilling, 972-538-6621
Nina Smith, 972-538-6679