This report titled ‘Online Education Market in India 2016-2020‘, provides an in-depth analysis of the market in terms of revenue and emerging trends. To calculate the market size, the report considers revenue generated from online educational content, distance education programs, and online test preparation services.
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“The adoption of the cloud-based e-learning model is playing an important role in boosting the growth of the global e-learning market in India. Cloud technology offers key benefits of reduced capital expenses and speed of implementation for deploying SaaS-based solutions. Educational institutions are shifting toward SaaS-based software solutions, such as ERP and LMS to avail the technical support provided by cloud-service providers,” said Jhansi Mary, one of Technavio’s lead industry analysts foreducation technology research.
“At present, most of the cloud solution providers deliver features, such as hacking protection, which prevent outsiders from accessing the learning material. Other system security measures, such as an SSL connection, are also implemented to secure education learning modules. Vendors are working in collaboration with central and state governments and the education boards to popularize cloud learning technology in India,” added Jhansi.
Some of the other driving forces behind the growth of the online education market in India are as follows:
- Open educational resources
- Increased demand for distance learning
- Demand for technical education
Open educational resources
The education sector is emphasizing largely on procuring course content through open sources, which positively impact the education industry, especially the higher education segment. Private colleges and universities are increasingly embracing the concept of MOOCs to provide quality education to the students within a constrained budget. They are forming partnerships with MOOC providers, such as EdX and Coursera, which assist students in gaining access to a wide range of course materials designed by the industry experts from across the world. In addition, MOOCs are preferred because of benefits, including lower procurement cost, availability of updated content, and reduction in educational inequality.
Increased demand for distance learning
India is observing the transformation in distance learning with advances in content creation and management technology. There has also been a noted increase in the usage of mobile devices to avail distance learning courses. Many professors from renowned universities, such as IITs, are recording and delivering their lectures through online platforms to reach out to students across the nation. One of the primary reasons for convenient delivery of knowledge is the easy availability of low-cost software platforms, which allow universities to create, deliver, and manage online courses. The popularity of receiving online education through distance learning methods has increased because of opportunities to attend universities beyond financial, geographical, or time barriers.
Demand for technical education
A survey was conducted by the University of Pennsylvania in 2013 on students who undertook MOOCs offered by the institute in partnership with Coursera. Indian students were the second largest consumer, after the US, of MOOCs courses offered by institutes. Students pursuing post-graduation studies were followed by the working professionals. Also, the subjects that received the highest enrollment were science, mathematics, social sciences, and economics. There is a greater demand for technical certifications by students to differentiate themselves from one another and improve their employment prospects. The government launched the Skill India program in 2015. It promotes skill development and encourages entrepreneurship among students.
Browse related reports:
- Global Online Language Learning Market 2015-2019
- Global E-learning Market 2016-2020
- Global Digital English Language Learning Market 2015-2019
- Global Corporate E-learning Market 2016-2020
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