The company first began testing international ad placements in late August of this year. Prior to that, it displayed ads only to its English-language users.
Geoff Cook, CEO of MeetMe, said, “Given the expected increase in advertising rates in the fourth quarter, we are pleased that our test of international ad placements has proceeded ahead of schedule with the launch of mobile banners to all non-English users. We will continue to experiment with other mobile ad units as well, including interstitials and native ads, as we seek to optimize the value of our international traffic.”
MeetMe® is a leading social network for meeting new people in the US and the public market leader for social discovery (NASDAQ: MEET). MeetMe makes it easy to discover new people to chat with on mobile devices. With approximately 90 percent of traffic coming from mobile and more than one million total daily active users, MeetMe is fast becoming the social gathering place for the mobile generation. MeetMe is a leader in mobile monetization with a diverse revenue model comprising advertising, native advertising, virtual currency, and subscription. MeetMe apps are available on iPhone, iPad, and Android in multiple languages, including English, Spanish, Portuguese, French, Italian, German, Chinese (Traditional and Simplified), Russian, Japanese, Dutch, Turkish, Korean, Hindi, Bengali and Vietnamese. For more information, please visit meetmecorp.com.
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