It is the first time that Gymshark have exhibited at the fashion event although they are already a firm favourite at sports and fitness expos. Body Power, LA Fit and the Arnold Classic in Melbourne, Australia, are some of the expos where fans have been known to queue for six hours to access the brand.
By diversifying into a fashion event, the Gymshark team are hoping to introduce their signature brand of athleisure wear to a new audience of predominantly female fans, having seen demand for their womenswear category grow by 100% over the past twelve months, against overall impressive 50%YOY growth of the entire brand. The move is a big indication of the ambitious growth plans the brand has for the next twelve months as they begin to target a wider audience.
Visitors to the Gymshark stand at the Clothes Show will be able to view the brand's bestselling lines, along with their AW16 capsule collection and will benefit from great prices, typically 15% off RRP. Gymshark will also be rewarding customers with free gifts and special offers for the duration of the Clothes Show.
Katie Watkinson, Women's Trading Manager commented: 'There is no longer a disconnect between fashion and fitness, women are looking for sportswear that is functional yet fashionable- exactly what Gymshark is all about. This is a really exciting opportunity for us to get out there and show everyone what we're about, at one of the most iconic and vibrant events in the industry.'
Gymshark will be at The Clothes Show between 2nd-6th December at NEC Birmingham.
Gymshark is an online sports apparel and accessories brand based in Bromsgrove, Worcs. that was established by two university students in 2012. At the forefront of sportswear design, last year Gymshark was the fastest growing online apparel brand in the fitness aesthetic market globally.
Gymshark is popular for its performance enhancing clothing and innovative approach to product design and is currently popular in 131 countries. At last count Gymshark had over 3million social followers.
To see more of Gymshark, please visit http://www.gymshark.com
PR Manager, Gymshark