BEDAT & CO GENEVE continues to break the glass ceiling by taking after Madame Simone Bédat, Founder of BEDAT & CO GENEVE, who started the brand due to a deep desire to pay tribute to women by designing timepieces dedicated to their busy lifestyle.
Madame Simone famously said, “After a lifetime in the Swiss watch-making industry watching 50% of the world’s population being ignored, I decided to do something. BEDAT & Co was that something; a luxury timepiece brand founded by a woman for women.”
Highly-respected for her independence as one of the rare women in the male-dominated Swiss watch industry, Mme Simone Bédat made a commitment to craft her timepieces in line with the 500-year-old Swiss tradition.
She determined that the company would focus on delivering her vision of a brand that was established by a woman, which was itself highly unusual at the time; that would embody the needs, aspirations, and desires of women at its very core.
Each BEDAT & Co GENEVE timepiece carries the “8” maker’s mark and is accompanied by an A.O.S.C.® certificate (Appellation d’Origine Suisse Certifiée ) and are covered by an official Five-Year Warranty.
BEDAT & Co GENEVE have pledged to pursue the highest standards of master craftsmanship. Aside from being the Pioneer of diamond set on stainless steel, BEDAT & Co uses top grade diamonds, which are of Top Wesselton color (F-G) and clarity vvs to vs1.
The timepieces featured in the Christmas greeting are available at high fashion house Ralph & Russo located at Mayfair, London. The collaboration, announced earlier this month, is an amalgamation of two powerhouses which share a vision of creative and timeless design married with the highest quality craftsmanship and production.
Featured in the video is a special song by Carly Paoli, Brand Ambassador for BEDAT & Co GENEVE. The Christmas single entitled “My Christmas Dream Is You” has been one of the top downloads on the iTunes music charts since its release late November.
BEDAT Greeting video is available here: https://goo.gl/qpuKvx
The song is available for download on the iTunes music store and proceeds will go to North West based charity ‘When You Wish Upon a Star UK’ whose primary aim is to grant the wishes of children suffering from life threatening illnesses.
BEDAT & CO GENEVE
The luxury Swiss watch brand was founded by Madame Simone Bedat after 50 years working at the pinnacle of the Swiss watch industry. The ground-breaking move broke the mould in the male-dominated Swiss watch industry and brought to life Madame Bedat’s long-held vision to create the world’s first watch brand designed exclusively for women.
BEDAT & CO GENEVE is renowned for intricacy in craftsmanship and purity of style.
Through the reflections of Art Deco traditions and design, BEDAT & CO GENEVE timepieces capture ageless refinement and quality throughout all of the collections.
The A.O.S.C. quality certificate ensures that all BEDAT & CO GENEVE timepieces are designed, manufactured and assembled in Switzerland to achieve outstanding refinement to the finish of each individual timepiece and it forms an integral part of the guarantee, allowing the origin and authenticity of each timepiece to be established. All BEDAT & CO GENEVE timepieces come with 5 years warranty.
For more info on BEDAT & CO GENEVE please visit www.bedat.com
FOR MORE INFORMATION, PLEASE CONTACT:
Bedat & CO Geneve – Marketing Director
Contact : Charmaine Low
Email : [email protected]
